Past, Present, and Predictions: Content Marketing from 2017 to 2018

Marketo

In today’s world, making great content isn’t enough – instead, you have to delight your customers with targeted and personalized stories to see optimal ROI. Now the question is - what changes are you making to your content marketing strategy next year to continue to stand out and win the hearts and minds of your customers? Watch this on-demand webinar with Marketo, Uberflip, and BlueJeans Network to gather insights on content marketing in 2017, and predictions and best practices for where content marketing is going in 2018.
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Spotlight

Digital video represents a rapidly-growing share of viewing consumption and advertising revenue potential – led by mobile and over-the-top (OTT)/Connected TV. However, consumers have been empowered with choices and control–and the ability to pick and choose the ad experiences they desire. Brand marketers, meanwhile, are increasingly seeking deeper activation and storytelling that supports direct consumer relationships–moving beyond traditional ad impressions.


OTHER ON-DEMAND WEBINARS

Zero to Drupal in 60 Days with Acquia Lightning

To build great sites and digital experiences, you need easy-to-use tools for rapid development, simple page building, drag-and-drop widgets for rich media and content, and an intuitive way to review, approve, and publish quickly. Acquia Lightning, a Drupal 8 open source distribution from the Drupal experts at Acquia, is the cont
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Savvy Branding Strategies to Build Your Customer Base

score.org

Strong branding lets people know who you are in an instant. It establishes credibility, makes it easier to reach new prospects and keeps your business in customers’ minds. So what does it take to create a brand with impact? Ashley Kimlinger and Sonia Mansfield of Deluxe Corp. will share expert advice on how to get started, the most effective ways to use your brand in your marketing and a behind-the-scenes look at the branding decisions made on Deluxe’s critically acclaimed TV series, Small Business Revolution
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Rewarded Video Advertising: How to Engage the Mobile Gamer

adjust

In this webinar, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
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10 Strategies to Grow Your Email List with Social Media

Campaign Monitor

In this free on-demand webinar, you’ll learn: - 10 unique ways to collect email and contact info on Twitter, Facebook, LinkedIn, and more. - How to make the most of little-used features of major social networks that can help you reach a new audience - What to do with leads once you have them! Get actionable tips on next steps for following up with leads
Watch Now

Spotlight

Digital video represents a rapidly-growing share of viewing consumption and advertising revenue potential – led by mobile and over-the-top (OTT)/Connected TV. However, consumers have been empowered with choices and control–and the ability to pick and choose the ad experiences they desire. Brand marketers, meanwhile, are increasingly seeking deeper activation and storytelling that supports direct consumer relationships–moving beyond traditional ad impressions.

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