Partner Sales & Marketing: Rising Above in a Competitive Landscape

Channel partnerships are a growth opportunity for B2B SaaS companies to build sales and revenue. But building them often comes with a fear of diminishing margins and lowered productivity that can quickly sideline the idea. With the right approach to building channel partnerships, you can accelerate your company’s sales growth exponentially. But how do you get started? In this webinar, industry expert Avanish Sahai shares a decade’s worth of experience (across companies such as HubSpot, Google, Salesforce, and ServiceNow), on how B2B SaaS companies can pursue channel partnerships.

While it’s becoming more difficult to get your subscribers to open your messages, email remains the most effective marketing channel with an ROI of 4400%. The average person receives 88 emails per day so how do you make your messages stand out from the rest? What strategies can you implement to make your emails rise above the noise and get your audience to engage? Join Movable Ink and Campaign Monitor as we discuss various techniques you can leverage to create a one-on-one relationship with your subscribers to build long term loyalty. You’ll learn best practices on segmenting your audience, optimizing your send times, and creating unique experiences that resonate with your readers.

Marketing and communications leaders must take new strategic approaches to talent retention and acquisition, blend in-office and remote working models, and foster creativity, innovation and culture if they are to succeed in 2022. So, how can they capitalize on such a wide-ranging, critical agenda? This complimentary marketing and communications webinar draws on fresh data from the Gartner Marketing and Communications Organization Survey 2022 to explore how leaders can address the challenges and opportunities their teams face in new work environments. Find out how to start gaining benefits now from the future of work.

Our webinar “Best Practice for Maximizing SaaS Renewals via the Channel” is now available to download on demand. Listen in as Channel Mechanics Head of Business Development, John Bird, is joined by an international panel of channel experts: Edmund H Vasquez, Senior Manager, Global Service & Solutions with Extreme Networks, Stuart Campbell, Senior Manager EMEA with Nintex, and our very own Maciej Danielski, WW Inside Sales Manager, and host of the Channel Voices Podcast. So if you work with partners to secure renewals; or are just thinking about doing so, we’re sure you will find some good tips for maximizing renewals via the channel. So for the next 60 minutes, sit back and relax. And learn from the experts why you should be focusing on securing your SaaS renewal sales, via partners.