Omni-Channel Marketing- All Whats, Whys, and Hows Answered

monk

With the omnipresence of consumers, it might have happened so many times that you try multiple reach-outs on multiple channels. And then they switch over to another channel and then you had to change your strategy all over?  You could have simply avoided the entire miscommunication by taking an omnichannel approach. Omnichannel service means bringing various channels together in a consistent way, using customer’s data and past purchase experience to draw a seamless customer experience. In fact, over 90% of customers expect this kind of experience from companies.
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Spotlight

Search marketing has become one of the fastest growing segments of marketing for both businessto-consumer as well as business-to-business advertisers. According to a recent study by Forrester Research1 , U.S. spending on search engine marketing is growing at a rate of 26% per year and will be a $25 billion industry by 2012. In tough economic times, many advertisers are drawn to the precise measurability of paid search compared to other forms of traditional advertising. The question becomes how best to allocate their costs, maximize their ROI, and deploy their internal resources.


OTHER ON-DEMAND WEBINARS

How to Increase Repeat Business with Email Marketing

Local Search Association

How to Increase Repeat Business with Email Marketing. During this webinar, email marketing expert Jack Jostes of Ramblin Jackson offered a subject line formula to get people to open your emails, discussed practical email newsletter design and next steps to getting started with email marketing. For more digital marketing webinars geared towards small businesses.
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THE HOTTEST B2B MARKETING TRENDS OF 2017

DemandWave

Believe it or not, 2017 is just around the corner, and budgeting season is here. Is your team ready to take on the new year with confidence? Watch our webinar on-demand and discover how your fellow B2B marketers are planning for success in 2017. In this video, we cover the essentials of winning more sales-qualified leads, including: The latest trends in B2B content marketing.
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Using Native Advertising To Fuel Your Top-of-Funnel Holiday Marketing

3Q Digital

This year's holiday season is almost here. You have special sales, promotions and giveaways planned. Your bottom-funnel channels are ready to close. But how are you thinking about top-of-funnel marketing and how you'll introduce potential customers to your brand? A few questions worth asking: What content can we amplify to create awareness around sales and promotions.
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Why Email Marketers Will Inherit the Marketing Landscape

There's no disputing that email marketing is an integral part of successful marketing organizations, but as with all marketing channels, it's no longer enough to be the master of one siloed discipline. Sitting squarely at the intersection of technology, data, and creativity, email marketers are primed to lead the new era of customer engagement and drive true cross-channel marketing.
Watch Now

Spotlight

Search marketing has become one of the fastest growing segments of marketing for both businessto-consumer as well as business-to-business advertisers. According to a recent study by Forrester Research1 , U.S. spending on search engine marketing is growing at a rate of 26% per year and will be a $25 billion industry by 2012. In tough economic times, many advertisers are drawn to the precise measurability of paid search compared to other forms of traditional advertising. The question becomes how best to allocate their costs, maximize their ROI, and deploy their internal resources.

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