New IAB and Winterberry Group webinar: “Data as Competitive Advantage”

Strong branding lets people know who you are in an instant. It establishes credibility, makes it easier to reach new prospects and keeps your business in customers’ minds. So what does it take to create a brand with impact? Ashley Kimlinger and Sonia Mansfield of Deluxe Corp. will share expert advice on how to get started, the most effective ways to use your brand in your marketing and a behind-the-scenes look at the branding decisions made on Deluxe’s critically acclaimed TV series, Small Business Revolution

A great story is at the heart of great business content marketing, but telling it well is what makes the heart tick. We need to get beyond the buzzword of story, and into architecting both the words, and the visual experiences that actually deliver the value. Let’s explore how both great storytellers and brands go beyond resource centers, blogs, and eBooks and deliver the experiences that actually move our customers to action.

Video and motion media provide an extraordinary opportunity to tell brand stories in a compelling package. From quick, social-media stories to longer-form, docu-style executions, the bar continues to rise (as does the spending and competition) as the lines between entertainment and advertising blur. This expertise needs to be part of every agency’s content toolkit. Join Media One Creative CEO and cofounder Derek Rider for best practices on what it takes to produce compelling, action-inducing videos that hook audiences and please clients.

Join us to learn more about how you can increase your ROI using First-Party Data! In this webinar Wolfgang Digital presents a case study focusing on a First Party Data strategy in action, illustrating the tactics they applied across multiple channels that let to a spectactular results.