Marketers want to reach individuals with relevant content that lifts purchase intent. Learn how Facebook's people-based targeting allows advertisers to define a precise audience and reach them across the Facebook family of apps and services.
According to MarketingProfs, 70% of B2B companies are creating more content than they did a year ago, and 50% of those companies are planning to up their content spend in the next year. “We don’t need more content, we need better content,” stressed Ann Handley, Chief Content Officer at MarketingProfs. In fact, Joe Pulizzi, Founder of the Content Marketing Institute, encourages businesses to think more about reallocating their budgets than increasing them. Instead of focusing on too many personas (i.e. quantity over quality), which often only results in “watered down content,” marketers should be telling pointed stories about their customers that are aligned with their long-term business strategies.
Time and again I hear from so-called captains of their industries what they want to say about their products and services. As thought leaders, they use jargon and insider terms to sound like experts, but when you're doing that for website, that's ridiculous.
In this webinar, we will discuss the power of Google Shopping and the huge opportunities that exist when data and expertise from both PPC and SEO are combined. In particular, we’ll focus on: • The size of the opportunity • Shopping campaign considerations, tactics & product insight • The importance of product page SEO health