Mobile Messaging Trends—Tapping into SMS, Mobile Email and Push

Technology now underpins almost everything marketers do—especially digital marketers. Delivering the best customer experience possible is the new holy grail, and organizations are shifting from piecemeal solutions to marketing technologies that can holistically support all aspects of a customer-centric strategy. But what exactly does that look like? And what technologies will win in 2019? In this webinar, eMarketer senior analyst Nicole Perrin breaks down the seven key marketing technology trends we expect to happen in the new year.

Marketing is on the move. In our latest State of Marketing report, uncover insights from over 8,200+ leading marketers worldwide. Learn the five major trends set to rock the industry, so you can strengthen your strategy — and your career — for the year ahead and beyond. We will look at trends in budgeting and priorities across B2B, discussing topics such as: How creating a cohesive journey across channels and devices has emerged as a top priority for marketing execs; How data is empowering marketers to deliver the trusted, personalized engagement customers expect; New priorities and challenges around collaboration and organizational structures and processes.

Armed with new attitudes and emerging technologies, B2B marketers are now on the heels of their business-to-consumer (B2C) counterparts. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Terminus’ Justin Keller, vice president, marketing. He shared how B2B marketers are modeling the B2C playbook for multichannel engagement.

If you’re not running retargeting campaigns then chances are you’re leaving a lot of money on the table. It often takes several touch points to turn a cold prospect into a customer and later on a repeat buyer, so Facebook and Google ad campaigns targeting warm audiences nearly always have the highest ROI and don't require a huge ad spend.