Mobile Advertising: Winning strategies for brands

Advertising used to be simple. As the number of potential advertisers and publishers grew, however, it was nearly impossible to track down and maintain a handle on all direct media buying processes. That is when ad networks were born – to help marketers scale in a fragmented world. With all this complexity, advertisers just can't keep up. There's a $25 billion -- that's with a B -- mobile advertising gap.
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OTHER ON-DEMAND WEBINARS

How to fight back against the competition with your Google Shopping Ad this holiday season

We need to prepare and adapt for the 2020 holiday shopping season. Data has shown that consumers have been withholding spend during the pandemic. As these shoppers prepare to purchase online now, how can marketers make sure they are in front and center at the right time.
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Scaling content management systems with Pantheon and Google AI

Pantheon

Organizations using the web to grow know how to move quickly and keep their teams focused on business value and strategic goals. Increasingly, that means leveraging artificial intelligence and machine learning as a “force multiplier” for their human resources. This isn’t science fiction or TED-talk futurism. It’s real, it’s practical, and it’s happening today. Join Abe Brewster, CTO of Patch.com, the US’s leading hyperlocal news source, Robert Kapanen, Strategic Technology Partnerships Lead for Content Management at Google Cloud, and Josh Koenig, Co-Founder and Head of Product for Pantheon, as they discuss how Google’s AI capabilities can be applied today to solve the challenges of content management at scale.
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Accelerate Sales With Channel Partnerships

Channel partnerships are a growth opportunity for B2B SaaS companies to build sales and revenue. But building them often comes with a fear of diminishing margins and lowered productivity that can quickly sideline the idea. With the right approach to building channel partnerships, you can accelerate your company’s sales growth exponentially. But how do you get started? In this webinar, industry expert Avanish Sahai shares a decade’s worth of experience (across companies such as HubSpot, Google, Salesforce, and ServiceNow), on how B2B SaaS companies can pursue channel partnerships.
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Next Generation of Experience Driven Commerce

In today’s world, customers are interacting digitally with the brands they love and, as they do, their expectations are rising when it comes to personalised experiences. Brands need the right tools to help them accelerate the quality of their online experiences, crafting personalised journeys that customers crave, at every touch
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