Max of Arabia and P&G Present Influencer Marketing Best Practice

Meltwater Group

Influencers are people that drive knowledge and opinion and have an ‘influence’ over their followers. Influencers on social media appear more and more every day, and brands across the GCC and the wider MENA region have teamed up with many of them to help deliver their messages more effectively.
Watch Now

Spotlight

The new age of digital marketing has impacted most industries in a huge way. Mastering these 10 digital marketing skills can enable you to chart a successful career in this lucrative and rapidly changing domain. Anshul Khandelwal, Marketing Head at UpGrad, kicks off the UpGrad Careers-In-Shorts Series by taking you through all you need to know about marketing fundamentals, channel level execution, technical and tool expertise, data insights, product marketing and much, much more! Also, a bonus skill you were likely to miss out. So, why is digital marketing important? Digital marketing is becoming one of the most attractive career prospects.

OTHER ON-DEMAND WEBINARS

The Ins & Outs of Driving Demand With Partners

It’s an age-old argument – can IT solution providers (resellers, systems integrators, consultants) effectively market? Of course they can, or they wouldn’t be in business. But can, or will, they market with or for a vendor? It depends. Watch our CEO and principal, Diane Krakora, host a 45-minute discussion with Linda Hartman, Director of Global Partner Marketing at Liferay. Their discussion leverages data from our recent study on partnering trends including: Why driving demand is more important now than ever Can and/or will solution providers market with a vendor? Evolving MDF Driving digital marketing Designing holistic digital campaigns
Watch Now

THE CHANNEL REPORTS

Managing and Personalizing a Multi-Channel Experience Progress Your consumers are multichannel mavericks. From web to mobile to smart devices, they’re engaging brands across every channel. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, i
Watch Now

How to Achieve Consistent SEO Gains

SEO is the largest contributor of pageviews but is typically underinvested compared to paid programs. A big reason why marketers underinvest in SEO is that they don’t achieve consistent results. It doesn’t have to be that way. Join iQuanti’s Wayne Cichanski VP, search and site experience, as he reveals common SEO mistakes and what it takes to achieve consistent organic growth.
Watch Now

How Do You Create and Support a Program to Drive Consumption?

Chanan Greenberg, SVP, Corporate Strategy at Model N joined top industry leaders, TC Doyle, Channel Evangelist from Impartner and Richard Flynn, Co-Founder & CMO from The Spur Group for an interesting and educational panel discussion on creating and supporting a program to drive consumption. This webinar will discuss how to do the following: Measure and understand customer consumption of your technology Build rewards into your partner programs that drive consumption Educate and help partners drive consumption Leverage consumption to drive renewals Track and review the success of your partner program
Watch Now

Spotlight

The new age of digital marketing has impacted most industries in a huge way. Mastering these 10 digital marketing skills can enable you to chart a successful career in this lucrative and rapidly changing domain. Anshul Khandelwal, Marketing Head at UpGrad, kicks off the UpGrad Careers-In-Shorts Series by taking you through all you need to know about marketing fundamentals, channel level execution, technical and tool expertise, data insights, product marketing and much, much more! Also, a bonus skill you were likely to miss out. So, why is digital marketing important? Digital marketing is becoming one of the most attractive career prospects.

resources