Mapping B2B Content to Each Stage of the Funnel

BrightTALK

According to research from Google, buyers engage with an average of 10.4 pieces of information before making a purchase decision. Are you creating the right content to address your prospective buyers’ needs at each stage of the funnel? Join BrightTALK as we share how to ensure you’re building a well-balanced asset library, including tips on blending rich and static media and building content that supports customer retention and growth.
Watch Now

Spotlight

In 2017, content marketing is more important than ever for professional services marketing. Buyers increasingly turn to the content you publish on your website to research potential purchases and to choose their short list of vendors. Content marketing is becoming the battleground where business growth success is being won or lost. That's why it's so important to create quality content that gives buyers the content that they need to solve business problems.


OTHER ON-DEMAND WEBINARS

Social Media for Boosting Business

YP

Discover how to effectively leverage the 4 major social media platforms—Facebook, LinkedIn, YouTube, and Twitter—to achieve your marketing goals. You'll quickly learn how to drive more fans, followers, and conversions, and start improving your social media marketing today.
Watch Now

Insights and Behaviors to Target and Engage Medicare Consumers

Merkle

This webinar leverages Deft Research’s latest report ‘2016 Senior Shopping and Switching’ and a special report on the Age-In population to uncover insights and behaviors of the Medicare audience to better target and engage those consumers in OE ’17. This content will give you insight into the buying consumer buying behaviors and motivations that will drive decision-making in the upcoming open enrollment season. On-demand viewers of this webinar will: Gain insights into how the Age In and Overall Medicare population made decisions in OE ’16 and what you can expect in OE ’17 Learn how to elevate your customer experiences to acquire and retain more of the consumers you want during open enrollment Understand how a People-based marketing strategy can help you take advantage of these buying behaviors and motivations we have observed in the market.
Watch Now

Webinar 101: Using Webinars to Share, Educate, and Build Your Brand

Search Engine Journal

Last Wednesday, the SEJ Marketing Thinktank was joined by Danielle Antosz, Senior Editor of SEJ, for a webinar about webinars to discuss how to hold a webinar and how to properly maximize them to build your brand. The 45-minute session was moderated by our own Loren Baker, the founder of SEJ, and included a Q&A session where attendees were able to learn from Danielle’s webinar expertise.
Watch Now

Kill the Website Relaunch: How to Iterate on Your Digital Experience

Pantheon

Every single person in your organization has an interest in the website. The CEO is a stakeholder, as is the customer support rep. The website is the company’s most visible brand and communications asset and a key part of the sales and marketing funnel. In order to best leverage this asset, the Marketer needs to keep the website content updated and the brand innovative. The traditional approach has been the website relaunch that's often exhaustive and counterproductive. Now there’s a better way! Join Josh Koenig and Sarah Fruy of Pantheon, as they teach you how to stop relaunching your website and start iterating on your digital experience.
Watch Now

Spotlight

In 2017, content marketing is more important than ever for professional services marketing. Buyers increasingly turn to the content you publish on your website to research potential purchases and to choose their short list of vendors. Content marketing is becoming the battleground where business growth success is being won or lost. That's why it's so important to create quality content that gives buyers the content that they need to solve business problems.

resources