Loyalty Marketing—Creating Stickiness in a Mobile World

eMarketer

Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.
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Spotlight

Content marketing isn’t just another piece of the SEO puzzle, it’s actually a lot more important than most other elements. The majority of web traffic still comes from organic search – more than paid campaigns, social media or any other channel. As such, SEO is clearly as significant as ever. And what’s the most effective way to improve SEO? Most marketers would agree that content is the key.


OTHER ON-DEMAND WEBINARS

MarketingProfs University: The Blueprint for Email Marketing Success

MarketingProfs

Broadcast? Segmented? Triggered? Confused about the types of email marketing campaigns your company should be sending? Tired of the "one size fits all" approach? If you've struggled to create a viable email marketing strategy, you've come to the right place. In this PRO seminar, you'll learn the components of a successful email marketing plan and gain an understanding of the rationale behind the must-have message types, hierarchies, and priorities. You'll leave with a blueprint that will enable you to effectively map and improve your own messaging.
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Holiday Digital Marketing Review and Wrap-up

Simplilearn

Digital Marketing during the holidays can be extremely competitive. Every digital marketer is up and out with strategies to attract the holiday shoppers. Learn what the industry’s leading gurus have tried out the last holiday season – which of their initiatives exceeded expectations and which died on the vine.
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Digital Transformation: Creating a Strategy that Transforms

TechGig

The Digital transformation of business is a new phenomenon & no company has yet reached the final target state where processes, talent engagement & business models have been digitlaly transformed but these digitally maturing organizations have a clear and coherant digital strategy.
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The Context for Digital Transformation

Just about every marketer is faced with the impact of digital technologies that are changing consumer habits and shifting the way we work. So how can you equip yourself to deal with this accelerating pace of change? And what strategies can you adopt to drive meaningful and continuous change? Join Econsultancy, Marketing Week’s sister brand, for a session covering the core areas of digital transformation and how you can address them within your own teams.On the agenda: Organisational Structures and Resourcing for your marketing and digital teams, Insourcing vs Outsourcing key marketing roles, Securing Board Buy-in for digital initiatives.
Watch Now

Spotlight

Content marketing isn’t just another piece of the SEO puzzle, it’s actually a lot more important than most other elements. The majority of web traffic still comes from organic search – more than paid campaigns, social media or any other channel. As such, SEO is clearly as significant as ever. And what’s the most effective way to improve SEO? Most marketers would agree that content is the key.

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