Sproutsocial
As social media platforms and tools continue to grow in sophistication and complexity, most brands are struggling to keep up. Because the sophistication, complexity, and hypergrowth of the social media ecosystem requires applying more thoughtfulness and rigor to the plan-execute-measure cycle than ever before. Gathering data, optimizing campaigns, communicating effectively, and, of course, generating revenue require that businesses are making the most of the strategies and tools they’re already using, and staying ahead of the curve as they put together future plans.
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Travelpayouts
Mobile knocked off desktop! Watch this FREE expert webinar to address all your mobile marketing gaps and get insights on everything from AWD to ASO!
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The voice of your customer is the secret to true demand-gen success. Go beyond simply driving leads and create demand-gen momentum that doesn't quit.
Learn how to leverage customer reviews and feedback to gain conversions and create demand-gen fans both internally and externally.
You'll learn how to:
Drive brand awareness and consideration with peer reviews
Use the voice of your customer from peer reviews to improve SEO and conversion rates
Integrate downstream intent data to create better marketing campaigns
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When used the right way, it can be a treasure trove that can help all your teams:
Personalize in-app product experiences
Create highly targeted segmentation for persona development
Automate marketing messaging
Develop use-case specific ads
Make more informed decisions about future integrations
Nurture your leads through the sales funnel
But without the proper tools and processes in place to organize and distribute that data, you’re instead looking at a useless silo. In other words, you’ll be feeling more like the kid who gets stuck in the corner of the Bouncy House.
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