Most salespeople don’t fall in love with CRM the moment they see a demo. It takes time, and often learning from mistakes, to get salespeople excited about CRM. In this webinar, Ledgeview Partners Account Executive, Jason Layne, walks you through his background and journey with CRM, untraditional experiences, first impressions, pitfalls, what he’s learned, and how he uses CRM to improve his sales approach today.
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Customers have stopped seeing a line between digital and physical channels. They flow seamlessly between them and gravitate towards brands that can do the same. Indigo has grown from a bookstore into a destination brand known for customer-centric experiences that transcend channels and build loyalty. Andrea Limbardi, Indigo’s Ch
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It’s an age-old argument – can IT solution providers (resellers, systems integrators, consultants) effectively market? Of course they can, or they wouldn’t be in business. But can, or will, they market with or for a vendor? It depends.
Watch our CEO and principal, Diane Krakora, host a 45-minute discussion with Linda Hartman, Director of Global Partner Marketing at Liferay.
Their discussion leverages data from our recent study on partnering trends including:
Why driving demand is more important now than ever
Can and/or will solution providers market with a vendor?
Evolving MDF
Driving digital marketing
Designing holistic digital campaigns
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How big is your existing customer and digital base? • Number of customers • Number of digitally enabled customers • Number of digitally active customers • Number of customers that have a valid SMS
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