Landing Page SEO Best Practices & Tips For Success

In this episode of the Women in Channel Summer Series, Dina Moskowitz sits down with Allbound in a discussion about her experiences as a woman in the channel and female founder. Main takeaways: How to acknowledge gender, but also overcome it The challenges women may face in a male-dominated industry Why showing up is the most important step

Gerber Life was looking to analyze and activate data quickly while improving operational efficiencies, reducing costs, and increasing revenue. With the help of Merkle, they sought to create a new data lake, focused on linking data and developing a 360-degree view of its consumers, a challenging effort in legacy systems and traditional operational data warehouses. Powered by Google Cloud Platform, the data lake serves as Gerber Life’s foundation for empowering data-driven experiences with consumers, transforming new revenue generating and cost reduction opportunities, and operating as change agents in the organization. In this webinar, Gerber Life’s Wally Badalamenti and Merkle’s John Reid and Andy Cossette share how the teams successfully implemented this project to improve data processing speed by 50%+ while decreasing operating costs and realizing over $700K in growth and efficiencies.

Should you invest your time in Facebook or search engine optimization? Should you build an email list or spend money on online advertising? Should you be blogging, podcasting, or posting videos to YouTube? And how about investing in your website?

2017 was a prolific year in email marketing and automation as marketers pushed the boundaries doing things with their email campaigns that even a short time ago we might never have dreamed possible. To continue to blaze new trails and stay ahead of the competition, savvy marketers are demanding greater access to data and behavioral information that allows them to deliver more sophisticated campaigns that don’t require a team of developers, designers and costly cloud platforms to send.