marketingweek
Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content performance to your share of voice against your competitors if you want to get the most from your social monitoring efforts. Hear from marketing leaders at NetBase for insights into the 11 most crucial social media metrics you need to monitor.
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Vidyard
Everyone and their second cousin wants more video content; it's the medium that today's buyers crave. But not every marketer has the ability or the funds to sign a full production house for every video project. That's why today's savviest marketers are bringing video production in house.
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Sysomos
In this webinar you’ll learn how to build a real-time content marketing engine that will empower your team to create the kind of responsive, high-impact content that consumers love to share. We’ll show you what the tangible benefits of real time marketing can be, and what processes, policies and tools you need to implement to make it work for you.
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Constantcontact
In this on-demand social media webinar, we’ll show you a recipe for social media marketing that saves time and gets results to grow your business. You’ll learn:
- How to choose the right social networks for your business
- The 15-minute social media plan
- Getting started in the pay-to-play world of social media
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