Integrating social media into your digital marketing strategy

GetSmarter hosted yet another successful webinar, this time focusing on social media integration into your digital strategy. The digital marketing landscape is no stranger to change. Understanding where to focus your marketing efforts, while keeping up-to-date with the latest developments in the digital world, can become daunting. With the shift from a hard-sell marketing mindset to inbound marketing, the importance of utilising social media as an integrated channel has never been more crucial to ensure a holistic digital marketing strategy.
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Are you struggling to coordinate with digital agencies and technology service providers for the execution of your digital initiatives? Then, you need a way to onboard them, frequently communicate and bring them into an environment where they can work with you, other digital agencies and service prov


On-Demand Webinar | Facing the Facts: The State of Personalization Today

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement

The Modern Marketing Leaders Dilemma

With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the while keeping your customers, o

Navigating Headless Content Management

Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered to deliver content anywhere by generatin


Managing and Personalizing a Multi-Channel Experience Progress Your consumers are multichannel mavericks. From web to mobile to smart devices, they’re engaging brands across every channel. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, i