Integrating social media into your digital marketing strategy

GetSmarter hosted yet another successful webinar, this time focusing on social media integration into your digital strategy. The digital marketing landscape is no stranger to change. Understanding where to focus your marketing efforts, while keeping up-to-date with the latest developments in the digital world, can become daunting. With the shift from a hard-sell marketing mindset to inbound marketing, the importance of utilising social media as an integrated channel has never been more crucial to ensure a holistic digital marketing strategy.
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Spotlight

OTHER ON-DEMAND WEBINARS

Lightful: Social media best practice for charities

Tech Trust

This webinar will cover the best practices for the most popular social media platforms. Improve your understanding of each social media platform to create a more successful social media presence. Find out the best practices for Facebook, Twitter, LinkedIn, and Instagram and start creating more effective content!
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Improving B2B Paid Marketing Campaign Effectiveness Through Pipeline Measurement

business2community

According to Gartner’s CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution. In this session, JD will show how you can change that by syncing your B2B marketing goals and business metrics across PPC campaigns to grow your business.
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Digital Marketing & Sales

Kedge Video Library

Learn how you can grow your business through digital marketing tactics.
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The Partner Ecosystem Kickoff 2023

2023: Path to the Promised Land. Trust comes from helping people reach their promised land. How do you help someone reach their promised land if you've never been there?
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