Marketing automation is the future of marketing and the future is now. It allows organizations to e¬iciently and e¬ectively automate repetitive tasks, freeing up time that can be used to reach additional clients and customers. In just five years, there are now 11 times more B2B organizations using marketing automation1 . Yet, when it comes to marketing automation, 85% of them are not reaching their full potential2 . Part of the difficulty is keeping up with the hyper pace of change. In fact, 22% of marketers state they are not confident they can stay up to date with the best marketing automation practices3 .