Integrating PR with SEO: Tips, Tricks, Strategies, and Swipe Files for Effective PR SEO Integration and Execution

Lexi Mills, Global Head of Communications for PledgeMusic, shares processes, tips, tricks, and strategies for executing, selling, and reporting on PR and content marketing. She'll focus on increasing success for individual campaigns, how to best get other marketing departments to integrate effectively, and best practices for structuring a year's worth of PR SEO activity. Lexi will be using real-world examples and sharing a selection of swipe files.
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Spotlight

Marketing automation is the future of marketing and the future is now. It allows organizations to e¬iciently and e¬ectively automate repetitive tasks, freeing up time that can be used to reach additional clients and customers. In just five years, there are now 11 times more B2B organizations using marketing automation1 . Yet, when it comes to marketing automation, 85% of them are not reaching their full potential2 . Part of the difficulty is keeping up with the hyper pace of change. In fact, 22% of marketers state they are not confident they can stay up to date with the best marketing automation practices3 .


OTHER ON-DEMAND WEBINARS

Policy, Politics, and Consumer Trust in Digital Advertising

Digital Advertising Alliance

How do we build trust between the consumer, the brand, and the companies that fuel the advertising backend? This video takes a look at privacy concerns, regulations, policy trends, and best practices for building consumer trust in digital advertising.
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The Crawl, Walk, Run of People-Based Marketing: Fundamentals and Use Cases

ADWEEK

You want to market to real people, not devices or channels or cookies. Marketing at the level of people improves both relevance and results, and also opens up new possibilities for greater omnichannel applications and precision. So how do you get started? Get real-world examples of how leading brands are operationalizing a people-based approach, and the benefits of doing so at scale. You will learn: The fundamentals of people-based marketing—and why identity resolution is key.
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US Election 2016—Spotlight on Digital Advertising, Data and Targeting

eMarketer

Bryan Yeager covers emerging digital marketing trends and technologies. He has nearly 10 years of experience analyzing and reporting on the intersection of technology, marketing, media and commerce.
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Do you know the marketing metrics that matter?

Marketo EMEA

Today’s marketing meetings are often full of people citing ratios, metrics and numbers. These metrics have evolved from the very simple notion of counting website visitors, to prospect conversion rates, to cost per lead, to cost per click, to conversion rates, etc. There is now a serious risk of blinding people with science. All of this detail is useful and has its place, but a CMO needs to be able to communicate the ROI on their investments in a clear & simple way that is easy to track.
Watch Now

Spotlight

Marketing automation is the future of marketing and the future is now. It allows organizations to e¬iciently and e¬ectively automate repetitive tasks, freeing up time that can be used to reach additional clients and customers. In just five years, there are now 11 times more B2B organizations using marketing automation1 . Yet, when it comes to marketing automation, 85% of them are not reaching their full potential2 . Part of the difficulty is keeping up with the hyper pace of change. In fact, 22% of marketers state they are not confident they can stay up to date with the best marketing automation practices3 .

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