Integrated Search and Social Advertising: Transforming Trends & Tactics into Rev

With well over 2 billion users on Facebook and over a billion on Instagram, it’s important to know how to target just the right people so that you maximize your results and avoid wasted ad spend.

As we approach the halfway point of the year, it’s clear that many of the trends and behavior changes we saw in 2020 are here to stay. For advertisers and marketers, it can be difficult to keep up with these fast-paced changes. But, understanding what’s moving the needle for consumers digitally can be the difference between a sale and a loss to your competitor.

In this episode of the Women in Channel Summer Series, Dina Moskowitz sits down with Allbound in a discussion about her experiences as a woman in the channel and female founder. Main takeaways: How to acknowledge gender, but also overcome it The challenges women may face in a male-dominated industry Why showing up is the most important step

Want to run Google Ads campaigns, but don’t know where to start? Watch this webinar and learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today, customer’s online behavior has completely revolutionized the concept of the customer journey. That journey is now more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions.From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.Google Ads offer a wide stack of powerful solutions to intercept and interact with potential customers along the different stages of their online journey. In this webinar, we will present Google Search Ads, a foundational component any digital marketer should include in her/his strategy. Google Search Ads allow advertisers to get in touch with “high-value users”, i.e. those that are showing a strong interest towards a certain product/service and are actively searching for it online!