Improve Email Responses with Split Testing

Pinpointe

What split tests should you run to optimize campaign results? We've analyzed hundreds of customer email marketing campaigns and a few hundred million emails that have been sent through Pinpointe's email marketing platform.
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Spotlight

Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. In that time, we have also seen some dramatic shifts in digital marketing strategies. When we opened our “digital doors” back in 2007, some of the techniques that worked for our clients were very different from the majority of techniques that we use today. That’s because we are always adjusting and adapting to new search engine updates and best practices so that we can keep helping our clients see positive results. In fact, the fundamentals may be the only things that have remained constant.


OTHER ON-DEMAND WEBINARS

The Neuroanalytics of Marketing

Merkle

View an on-demand webinar a complimentary webinar that discusses The Neuroanalytics of Marketing presented by Merkle's Ron Park, Vice President, Analytics, Leah van Zelm, Vice President, Digital Strategy, and Bob Wood, Senior Director, Advanced Methods & Research. A majority of decisions are made at an automatic, subconscious level, yet marketers often take a very rational approach to persuasion. In this webinar, our speakers shared how to apply Means-End Theory to quantify both rational and emotional consumer decisioning factors. Once you can quantify consumer motivations, you can stop guessing what is important and what will work. Get to the right message, content, and creative in a scientific, repeatable, and proven manner.
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Marketing Cloud Live Demo: Create 1-to-1 Customer Journeys

Salesforce

Register to join our upcoming live webinars, or listen to on-demand webinars at any time. Whatever your business need, you'll find a wealth of knowledge and business insights.
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Digital transformation is like changing a tire while driving. Challenging… but possible.

Marketing Land

Back in 2007, I took a job with a large software company that built a massive but traditional software business. My team was challenged with shifting our enterprise CIO customers perspectives away from traditional products to cloud-based enterprise offerings. At times it felt like we were trying to change a tire on a car while driving it. I was reminded of that analogy in a recent interview by MarTech Program Chair Scott Brinker. In talking with Gaurav Bhatia, VP of Digital Strategy for AARP Services,a U.S.-based membership and interest group, Scott learned about AARP’s recently revamped customer experience platform. Gaurav noted that the transformation was: “The biggest challenge we faced was the scale of transformation required. It was like building a new car and running the old car at the same time.” Coping with marketing, technology and management issues in the midst of digital transformation, while concurrently running your legacy business, can be daunting. It is the martech challenge. That’s why we’ve assembled an incredible group of industry experts, marketing technologists and leading thinkers. We’ve asked them to share their stories, successes and failures at MarTech this November in London. MarTech is designed to help you understand what it takes to change that tire while keeping your business running smoothly
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Facebook Newsfeed Algorithm Changes 2018: What You Need to Know and Why You Should Ignore Fear Mongers

Themarketingnutz

Check out my free on-demand Facebook in 2018 Webinar training that provides you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook.
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Spotlight

Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. In that time, we have also seen some dramatic shifts in digital marketing strategies. When we opened our “digital doors” back in 2007, some of the techniques that worked for our clients were very different from the majority of techniques that we use today. That’s because we are always adjusting and adapting to new search engine updates and best practices so that we can keep helping our clients see positive results. In fact, the fundamentals may be the only things that have remained constant.

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