Importance of Social Sentiment Index for Marketers

One of the most important roles of Social Media Management is staying tuned to the conversation around your brand and in your brand segment. This mainly constitutes the listening part of Online Reputation Management, and has a plethora of tools and services available on various levels of depth and pricing.
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Spotlight

Are you looking for blog post ideas to share with your visitors and followers? Want to add more variety to your blog to avoid boring your readers?The team from Scoop Industries share their blog post ideas in this infographic.


OTHER ON-DEMAND WEBINARS

Creating a Social Media Marketing Strategy from Scratch

While it may have been the case in the past, social media marketing isn't as easy as bulk scheduling promotional posts jam-packed with hashtags and waiting for the conversions to flow. Social media sites have matured, and so too should your approach. Michael Patterson, Digital Marketing Specialist at Sprout Social, will walk you through a 7-step strategy for creating your own effective social media marketing strategy from scratch.

Growth Hacking Your Business Through Influencer Marketing

TapInfluence

Let’s face it, when it comes to marketing, our target market has created a wall, it’s not their fault, it’s ours. Think about this - you’re responsible for generating over 5,000 leads this quarter, how are you going to do it.

Measure the success of your Email Marketing Campaign

An email marketing campaign is only good as the stats that it produces – so any marketer not tracking their emails is missing an opportunity to gauge their effectiveness.

10 Content Marketing Tips Your Small Business Can Do Now

YP Exec

Content Marketing Institute's Joe Pulizzi shares practical marketing "do it now" tips on how small businesses can make the most of their marketing efforts through the use of content tactics and tools.