IAB Make Mobile Work Webinar Series #4: Measuring Mobile Success for Agencies and Brands

IAB

Hear all about the current state of mobile measurement and best practices for setting campaigns up for mobile measurement success including hands-on examples.
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Spotlight

The first half of 2016 is over and it is time to begin planning your marketing budget for 2017. With the upcoming New Year comes a new set of challenges for marketers and next year’s budget will need to accommodate addressing those challenges.


OTHER ON-DEMAND WEBINARS

Marketing tech High/Low: Fortune 500 tools on a tiny budget

Salesfusion

If you've ever seen a picture of Taylor Swift or Jon Hamm in a magazine, you'll know the outfit they are wearing wearing probably cost in the region of $1-10k. You really, really want to look like Taylor Swift or Jon Hamm, but that's a bit out of your price range. Fortunately, the magazine has your back, and tells you how to buy (almost) the same looks for under $100.
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Where Do Design and Creativity Fit in Data- Driven Marketing?

Gartner

How does the creative process differ for marketers now armed with data and predictive tools? How are brands mastering this balance of art and science? How much of marketing can be moneyballed This session explores the interplay between the ultimate analytics tool the human mind and the algorithms created to execute real-time marketing. Learn how great marketers are balancing data and automation with their instincts and experience.
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Search Engine to Store: Maximizing & Measuring the Impact of Search Marketing on In-Store Performance

GoToMeeting

From foot traffic to sales, search marketing can have a tremendous impact on your brand’s performance in physical stores. How do you make the most of this connection and measure the impact of your search marketing on in-store KPIs and goals? Join Catalyst and Gain Theory’s new webinar on June 14th to learn how. We’re joining forces to show retailers and brands how to maximize and measure the search engine and in-store connection.
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Grow Your Marketing List & Engage Your Audience With Contests & Sweepstakes

Sproutsocial

Social media contests and sweepstakes are a great way to grow your email list and social followers while engaging and activating the followers you already have. They’re easy to launch and with the right call-to-action, are a super easy way to get your audience to participate in your brand’s conversation. That’s why Votigo & Sprout Social have teamed up to present this webinar, to help you plan your next Social Media Contest or Sweepstakes. You’ll learn: How contests and sweepstakes benefit both your brand and your consumer Which kinds of promotions are best for different campaign objectives (ex: drive leads or curate content). How to launch a new social media campaign.
Watch Now

Spotlight

The first half of 2016 is over and it is time to begin planning your marketing budget for 2017. With the upcoming New Year comes a new set of challenges for marketers and next year’s budget will need to accommodate addressing those challenges.

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