How To Take your SaaS Solutions to Market via the Channel

Not too long ago, gathering customer and social data required a lot of work: surveys, focus groups and customer reviews. Now, however, social media makes data gathering easier than ever and so is using that data to enhance the customer experience. In this webinar, Catie Ivey, VP of Client Partnerships at Insightpool, shares some actionable advice on gathering social data and using it to make your customers happier.

We all know how powerful video is as a communication channel, but as marketers, it can be challenging for us to decide what platforms to use to host and promote our content. YouTube is a great start, but how can marketers control the buyer’s journey on a third-party platform designed to keep viewers from leaving?We’re here to help explain why you actually need third-party video platforms to create a complete video strategy that can help you drive revenue.

Our webinar “Guiding Principles for a Successful MDF Program” is now available to watch on demand. Why not grab yourself a coffee and take a few minutes to listen in as our CEO Kenneth Fox is joined by three international channel pro guest speakers. Firstly, Michele Lee, Channel Programs and Distribution Management with Juniper Networks, Ryan Griffis, Global Channel Programs Manager at Extreme Networks and James Reynolds, Channel Development Manager with Purechannels. Are you wondering on the best approach for allocating MDF budget to your partners? Or maybe you are curious as to which activities to include in your MDF program? On the other hand, you might be interested to to know what metrics you should be measuring your MDF program against? Similarly, you may be just curious as to what other companies are doing to run successful MDF Programs. If so, we are sure you will pick up some good tips from the webinar recording.

In this first episode of our “Partnership Ecosystems Improvement” series and as an introduction, we will present some of the most common and painful challenges encountered by vendors and partners, along with a few others that may not be obvious and yet may negatively impact the success of a specific partnership or even an entire partner ecosystem.