How to Increase Sales and Decrease Cost with SEO

BrightTALK

Natascha Thomson, CEO, MarketingXLerator, co-author of 42 Rules for B2B Social Media Marketing: Natascha has over 15 years experience in enterprise marketing, and holds two Master’s degrees. She is an Adjunct Instructor for Advanced Social Media at UCSC Extension Silicon Valley.
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Spotlight

Results from an assessment of personalisation show the value of segmenting emails and nurturing leads to get the best results.These two infographics summarising data from a range of sources show the continued importance of email as a marketing channel and give some useful email marketing stats, which show email marketing tactics that are most effective. Segmenting your emails is a must if you have a large database, otherwise you will have far lower open rates and considerably higher unsubscribe rates.  Using automated email marketing to nurture leads is also highly effective, since it dramatically increases the amount the average lead spends and nurturing prospects increases the number of leads by a whopping 451%.

OTHER ON-DEMAND WEBINARS

The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

In this webinar, Global Partner Executives from Lenovo, Infosys-Finacle, NetApp and SoftwareONE share insights on the power of collaborative innovation and best routes to market with and through partners. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget. This webinar will address: Critical strategies organizations must take with partners throughout the GTM lifecycle Why collaborative innovation is essential to all companies to stay relevant and expand market share Mapping the partner business strategy and marketing efforts to the customer persona, needs and objectives
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Using Social Data To Enhance The Customer Experience

Influitive

Not too long ago, gathering customer and social data required a lot of work: surveys, focus groups and customer reviews. Now, however, social media makes data gathering easier than ever and so is using that data to enhance the customer experience. In this webinar, Catie Ivey, VP of Client Partnerships at Insightpool, shares some actionable advice on gathering social data and using it to make your customers happier.
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Killer Paid Search Tactics That Every Marketer Needs to Know

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky. In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition.
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Elevating SEO Webinar Series

Bright Edge

Join us this spring for our new 4-part webinar series on elevating SEO to a higher level within your organization. We'll cover a wide variety of tactical and strategic topics including how to talk about SEO to executives, building an SEO roadmap, selling your SEO/digital marketing projects to web developers, and how AI is driving a full-fledged convergence of SEO and content marketing.
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Spotlight

Results from an assessment of personalisation show the value of segmenting emails and nurturing leads to get the best results.These two infographics summarising data from a range of sources show the continued importance of email as a marketing channel and give some useful email marketing stats, which show email marketing tactics that are most effective. Segmenting your emails is a must if you have a large database, otherwise you will have far lower open rates and considerably higher unsubscribe rates.  Using automated email marketing to nurture leads is also highly effective, since it dramatically increases the amount the average lead spends and nurturing prospects increases the number of leads by a whopping 451%.

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