How to Increase Repeat Business with Email Marketing

Local Search Association

How to Increase Repeat Business with Email Marketing. During this webinar, email marketing expert Jack Jostes of Ramblin Jackson offered a subject line formula to get people to open your emails, discussed practical email newsletter design and next steps to getting started with email marketing. For more digital marketing webinars geared towards small businesses.
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Spotlight

We asked 23 experts for their predictions for the next year, including upcoming trends, shifts, and other digital marketing-related insights to help you with your future planning.  Based on responses from some of the biggest names in social media, marketing, and PR  including Christopher S. Penn of Trust Insights, Rand Fishkin of spark too and Gini Dietrich of Spin Sucks - we've collected their predictions into the below infographic.


OTHER ON-DEMAND WEBINARS

How Smarter Facebook Ads Can Drive ROI

Hootsuite

You know that proving ROI from social can be a pain. That’s why the clear tracking you get with paid social is such a relief along with its improved reach and targeting options. But paid social only relieves that pain if you’re spending your ad dollars effectively.

How to Create Content That Resonates: The “Understanding Average” Project

Adweek

An average is a pretty polarizing word. But it doesn’t have to mean mediocre. It can define something far more powerful: mass behavior and the inertia of culture. And it can inspire content that pushes boundaries and achieves scale.

How to Integrate PR into SEO Strategy

Samuel Scott, the Senior Director of SEO & Digital Marketing at The Cline Group, will discuss how traditional public relations is the best way to build brand awareness and earn quality, authoritative backlinks. He'll walk you through the process of goal identification, target market identification, messaging and positioning, media list creation, press release development, and pitching. Scott will also describe how to integrate SEO and PR best practices into a holistic, integrated marketing strategy.

Mobile Programmatic: Maximizing the impact and ROI of mobile advertising

BrightTALK

More than half of all programmatic display dollars are expected to go to mobile this year. However, a few myths regarding mobile continue to persist and are keeping brand advertisers from taking a more holistic approach to their marketing. With the explosion of mobile, it is imperative that marketers better understand how they can activate the vast amount of consumer data already at their fingertips to more effectively allocate their marketing spend and maximize returns.

Spotlight

We asked 23 experts for their predictions for the next year, including upcoming trends, shifts, and other digital marketing-related insights to help you with your future planning.  Based on responses from some of the biggest names in social media, marketing, and PR  including Christopher S. Penn of Trust Insights, Rand Fishkin of spark too and Gini Dietrich of Spin Sucks - we've collected their predictions into the below infographic.

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