How to Develop Your Digital Content Strategy

Partnership marketing has emerged as one of the leading trends in the marketing world in recent years, driven by the medium’s ability to reach shoppers, boost brand awareness, and tap into new audiences. Part of the appeal of partnership marketing is its breadth; partnerships can take many forms, including white label marketing, affiliate marketing, joint products and content, co-branding, sponsorship, and in-app marketing. That increased reach was especially attractive to brands during the uncertainties of recent years, but the benefits of partnership marketing are evergreen, and figures show that its upward trajectory is set to continue. Ninety-six per cent of respondents to the recent "Channel/Partner Marketing Benchmark Survey" said they expect to increase revenue directly attributed to their partner ecosystems this year. And partnerships are also a hit with consumers, with 71% saying they are attracted to co-branding with brand partnerships, according to data from Visual Objects.

In the last year, the need for so-called self-service portals has increased enormously. Especially since the beginning of the COVID pandemic, it has become essential that you remain in digital contact with your customers and that they can use your services from home!

Channel expert Jim Frey does a deep dive into the building blocks of starting a channel from scratch. Between recruiting partners, creating content, and setting KPIs, building a partner program can be daunting. Register today to learn: How to put partners at the center of your growth strategy How to prioritize different stages of the partner lifecycle How to know when you need automation tools

With all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new post-normal, marketers are looking to reinvent their search strategies — especially personalization. But where do you start? Join Adthena’s VP of Marketing, Ashley Fletcher, who will help alleviate the stress of how to adapt to the new post-normal and share other alternatives to personalization.