When marketers think about Facebook ads, they don’t always think “phone calls.” But they should. Nearly 80% of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to U.S. businesses this year. That number will triple to 36 billion in 2019, and those calls convert to revenue 10-15 times more than clicks.
This recorded webinar with Forrester VP & Research Director Peter O’Neill shares how to successfully structure a through-channel marketing program and leverage the local knowledge of your channel partners, distributors and reps to amplify your brand. Amplify your marketing and learn how to leverage thousands of partners’ voices. Peter shared how to apply best practices, models, metrics, and technology solutions for establishing a through-channel marketing program. The webinar will help with a planning the framework to amplify your marketing voice through your channel ecosystem (agents, resellers, system integrators, consultants, dealers, distributors).
For dealerships, a healthy mix of both digital and traditional advertising has proven to be the most effective in driving awareness, leads and results. But what if there was a way to combine the impact of traditional advertising with the targeting capabilties of digital marketing? For dealers everywhere, your wish has been granted. Facebook now offers direct response selling, or the digital version of direct mail.
A recent study shows that 57% of marketers plan to increase their use of Instagram in 2016. So the major question behind Instagram marketing shifts from “should our company use Instagram?” to “how can we set ourselves apart from the other companies leveraging Instagram?” And the answer is simple: By pulling, studying and taking advantage of your own unique Instagram analytics to boost reach and engagement. If you want to succeed with Instagram marketing you need to pull analytics and use the data you have on hand to help inform your strategy moving forward. Analyzing what has and what has not worked across your Instagram profiles will help you gain insights into what you should do in the future.