How to Build a World-Class Email Personalisation Strategy

With increased market competition, brands only get one chance to get the buying experience “right.” In fact, 89% of marketers find scaling AI-fueled conversation intelligence imperative to stay competitive, according to a commissioned study conducted by Forrester Consulting on behalf of Invoca. Hear from Ian Dailey, vice president, product marketing at Invoca, and Seth Marrs, principal analyst at Forrester Research, as they revealed the highest-impact opportunities available for marketers today in AI and what’s around the corner in 2022.

The communication landscape has shifted to a preference for chatting and texting. But businesses haven't kept up. In fact, less than 1% of companies are able to automatically communicate with customers via Facebook Messenger. Yet 55% of consumers are interested in interacting with a business using messaging apps! Facebook Messenger represents one of the greatest untapped growth marketing channels of the next few years.

Marketing professionals are under significant pressure to execute flawless campaigns within progressively shorter time frames. However, when we’re all moving faster than ever, ensuring proper internal alignment and efficient collaboration can be challenging, especially when most teams are working remotely. With competitors racing to get their campaigns to market first, how can marketing leaders scale their campaigns and launch them on accelerated schedules without compromising quality? Join us for an informative webinar session on campaign-execution best practices.

Agility in business is nothing new. Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed. But the difference today is the speed and scale of change required. Technologies are constantly evolving and customers, partners, and our own teams have new expectations and demands that need to be met. Now is the perfect time for tech leaders to build on what we’ve collectively learned over the past 18 months, and prepare for a comeback by embracing marketing agility. In this webinar, we’ll discuss three different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach.