How to Build a Lead-Generating Social Media Plan

Social Media Examiner

While there’s often disparity among marketers around their favorite content marketing tactics, there’s one tactic that virtually all marketing teams use: social media. In fact, 92% of marketers say that social media is important to their business, according to the Social Media Examiner.
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Spotlight

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choose our company over everyone else even in a commoditized market because we do things differently here.”

OTHER ON-DEMAND WEBINARS

7 Marketing Technology Trends for 2019

Criteo

Technology now underpins almost everything marketers do—especially digital marketers. Delivering the best customer experience possible is the new holy grail, and organizations are shifting from piecemeal solutions to marketing technologies that can holistically support all aspects of a customer-centric strategy. But what exactly does that look like? And what technologies will win in 2019? In this webinar, eMarketer senior analyst Nicole Perrin breaks down the seven key marketing technology trends we expect to happen in the new year.
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US Programmatic Video Forecast: How to Embrace a Thriving Ad Channel

In this Meet the Analyst Webinar, Ross Benes, our senior analyst, discussed the latest trends, data, and strategies on how marketers are approaching programmatic video.
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Modernize Your Channel Strategy to Maximize Revenue: A Path to Protecting Market Share

Channel sales in high tech represent over 70% of revenue, but in order to remain competitive, industry leaders are taking the steps to transform processes and increase margins through a shift in strategy. What’s the shift? Join Model N’s SVP and GM, Chanan Greenberg, with Forrester’s VP, principal analyst, Chris Cleary, and Channel Impact’s vice president and channel leader, Kristine Stewart, as we uncover the new reality and path channel leaders must take to hold onto market share. You’ll walk away with the tools to shift behaviors and: Assess your current channel partners and their impact on revenue Identify the RIGHT channel partners through rich and real-time data Close the loop of sales and inventory data to increase channel performance through automation Align your channel and technology to drive partner sales to improve payment accuracy and visibility Ensure you have tuned your programs and processes to deliver the top ROI for your organization
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Panel Discussion: Optimize Your Marketing Machine

Marketers play a pivotal role as chief connection officers in their organizations. They connect their companies to employees, stakeholder groups, and ultimately customers. The bottom line is, it often feels like too much work, too little time, and too few resources for marketers. Join this complimentary panel discussion webinar with Gartner experts who will answer your questions about how to optimize your marketing team. We will discuss how to effectively manage agency relationships and agile work processes while building trust and brand equity through strategically controlling the environmental, social, and governance (ESG) narrative.
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Spotlight

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choose our company over everyone else even in a commoditized market because we do things differently here.”

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