You may be familiar with Customer Relationship Management, or “CRM” solutions like Salesforce, Microsoft Dynamics 365, Sugar CRM, and others. You likely have a CRM solution in place at your company, but are you getting the greatest bang for your buck? Are you taking advantage of the full capabilities CRM can provide Lubricant Marketers?
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In this webinar, Global Partner Executives from Lenovo, Infosys-Finacle, NetApp and SoftwareONE share insights on the power of collaborative innovation and best routes to market with and through partners. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget. This webinar will address:
Critical strategies organizations must take with partners throughout the GTM lifecycle
Why collaborative innovation is essential to all companies to stay relevant and expand market share
Mapping the partner business strategy and marketing efforts to the customer persona, needs and objectives
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In today’s business environment, partnering is essential. Some 83% of organizations rely on partners, and annual CEO surveys consistently cite new strategic alliances as a key business strategy.
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As we approach the halfway point of the year, it’s clear that many of the trends and behavior changes we saw in 2020 are here to stay. For advertisers and marketers, it can be difficult to keep up with these fast-paced changes. But, understanding what’s moving the needle for consumers digitally can be the difference between a sale and a loss to your competitor.
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