How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022

When implemented well, Facebook Ad campaigns offer one of the greatest returns on investment online. For small or early-stage businesses who don’t yet have the budget or expertise for Google Ads or the time invested for inbound marketing, creating a sales funnel from Facebook Ads is quickly becoming a proven way to increase awareness, generate leads and (ultimately) boost sales.

ChannelAdvisor’s spring 2022 product release is now available and it’s filled with more opportunities to help brands and retailers market, sell, fulfill and optimize their e-commerce endeavors. Senior Product Marketing Manager Greg Ives will share details about the latest product release in Spring 2022 Product Release: New Platform Enhancements, Partnerships, Channel Support & More, including: Managed Support for Advertising on TikTok Revamped ChannelAdvisor Support Center and Learning Center New fulfillment options and support for platforms such as Bol.com, AboutYou and Castlegate, Wayfair’s logistics network And more

If you’re not running retargeting campaigns then chances are you’re leaving a lot of money on the table. It often takes several touch points to turn a cold prospect into a customer and later on a repeat buyer, so Facebook and Google ad campaigns targeting warm audiences nearly always have the highest ROI and don't require a huge ad spend.

As 2019 progresses, marketers should still be thinking about how to optimize their strategies to ensure a strong performance every single quarter. Watch Gurdeep Dhillon, Head of Global Demand Generation at Marketo, an Adobe Company for his webinar, Top Demand Generation Trends to Unleash Your Marketing in 2019, as he shared his thoughts on three trends that anyone in Demand Generation should focus on in 2019 in order to deliver business impact and a stronger partnership between sales and marketing.