How Leading Travel Brands Engaged Their Digital Consumers in 2015

Are you a travel brand looking for inspiration and guidance on how to make your next digital marketing campaign effective, and successful? If so, join Tom Huxtable, Director from EngageSciences, as he discusses 10 digital marketing strategies that progressive travel brands launched on the EngageSciences interactive marketing platform in 2015.
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Spotlight

Content marketing receives more favorable attention from marketers all over the globe – in fact, almost 90% of companies use this strategy these days according to Smart Insights. In 2017, 60% of marketers felt that their content marketing was more effective compared in 2016.


OTHER ON-DEMAND WEBINARS

Forecasting for Digital Marketing Planning

Discover how Marketing Forecasting improves your business and how to create forecasts using tools such as Scenario Planning, Consumer Adoption Rates and Attribution Modelling
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Channel marketing software offers webinar syndication

Mindmatrix

Webinars are a great way to attract leads and Mindmatrix channel marketing software can make your webinars even more effective at lead generation. When you hold a webinar at the corporate level, how do you tell your prospects about it? Does the email invitation go out from your corporate marketing team? Or perhaps your salespeople or channel partners forward your emails to their leads. What if you could promote your webinars at local, channel partner levels? Mindmatrix channel marketing software’s webinar syndication tool makes this a reality.
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Turning Influencer Marketing into Authentic Storytelling 

ANA Business Marketing

Learn how marketers can maximize their budgets by working with smaller, niche influencers who can tell their brand’s story. Megan Shores, brand marketing at Curio Collection by Hilton, will explain how Curio Collection has used influencers to support their marketing campaigns. In this webinar, you will learn how to choose, vet, and brief influencers.
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Receive the Gift of a Record-Setting Ecommerce Holiday

Merkle

It’s getting down to crunch time. The Holiday season is almost here, and it will come and go almost as quickly as last year's. Do you have your search program in shape to sled hard and ring those bells (cash register bells, that is?) Believe it or not, there’s still plenty of time to make positive changes in your SEO, PPC and PLA programs that will be sure to deliver you more money this short holiday season. In this webinar, join Ryan Gibson, RKG's EVP of Marketing Strategy, and Adam Audette, RKG's Chief Knowledge Officer, as they walk you through some essential tips for handling holiday specific challenges across paid and organic search. In this webinar, they’ll address: Consumer behavior changes as they move over to gift giving mode. What changes should you consider for SEO content as well as PPC keyword and bidding strategies? Promotions are always an important part of the holiday. But how do you plan for those changes in SEO? And what’s the best way to leverage PPC in the heat of the moment? Holiday is no time to be advertising on products you don’t have. They’ll explain how to set your site up for successful organic traction for new or holiday-focused products and managing your PPC and PLAs for the same changing inventory.
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Spotlight

Content marketing receives more favorable attention from marketers all over the globe – in fact, almost 90% of companies use this strategy these days according to Smart Insights. In 2017, 60% of marketers felt that their content marketing was more effective compared in 2016.

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