Google Shopping: Growth Opportunities and Insight

Every single person in your organization has an interest in the website. The CEO is a stakeholder, as is the customer support rep. The website is the company’s most visible brand and communications asset and a key part of the sales and marketing funnel. In order to best leverage this asset, the Marketer needs to keep the website content updated and the brand innovative. The traditional approach has been the website relaunch that's often exhaustive and counterproductive. Now there’s a better way! Join Josh Koenig and Sarah Fruy of Pantheon, as they teach you how to stop relaunching your website and start iterating on your digital experience.

Planning anything in a vacuum is never ideal, but when it comes to today’s omni-channel marketing landscape planning your content this way is a death sentence. The key to creating a successful editorial content calendar is to start with SEO, look at all of your content creation holistically, and then plan with as many key inputs and influencers as possible. SEO and content can and should be leveraged as the connective tissue fusing together all of your marketing practices.

Mike Marks of Indian River Consulting Group has partnered with Distribution Strategy Group to survey distribution decision-makers to understand their experiences with CRM – good and bad. We asked them questions about how they choose, integrate, drive adoption of and use CRM systems.

In this webinar, you will learn how your business can build a successful partner program. We’re joined by a panel of sales channel thought leaders, who will share their insights on how to make being selected as a partner for your company, a strategic milestone for a reseller on their road to success.