Fighting Brand Abuse on Social Media

cardinalpath

Data Management Platforms (DMPs) unify online and offline data from any source to help you understand customer behavior across every touchpoint — including owned and paid channels. They enable the ability to provide a personalized but consistent message and experience across all your marketing channels.
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Spotlight

We invited the five small-business owners featured here to take a clear-eyed look at their own experience, think about what they wish they had known when they were starting out, and then share their success secrets with other entrepreneurs. All five use Office 365 to increase productivity, improve collaboration, and maintain the relationships that help their companies succeed, but these essays are not about Microsoft or its products. On the pages that follow, these five entrepreneurs explain how they built their successful businesses, and offer some hard-won insights that may help you build yours.


OTHER ON-DEMAND WEBINARS

Enabling Your Channel to Compete in the Digital Buyer’s Journey

Aprimo

Today’s buyer has changed. The new digital buyer thinks, behaves and researches differently than the buyers of the past. These buyers demand consistent, local, and targeted experiences at each and every stage of the buyer’s journey from marketing touches at the beginning to sales and support at the end. Do your channel partners have what it takes to guide buyers through each stage of the new buyer’s journey? Join Kevin Souers, Chief Product Officer of Aprimo, to learn how the buyer’s journey has changed and how you can enable your channel partners to compete in the digital buyer’s journey – efficiently, effectively and at scale.
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Social Media and Email - A Heavenly Partnership

Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more! Learn: How we think email marketing and social media work best together - strategy, project planning & process, measurement & more, Which brands do this well and why - in retail, financial services, travel, utilities, other verticals, Final tips, tricks and solutions.
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9 Ways to Build Effective Mobile Email Marketing Campaigns

Movable Ink

The latest research shows that two-thirds of email opens now occur on tablets and smartphones, but many email marketers are still acting like their customers are reading email from a computer at home. To take email marketing to the next level – and build truly effective mobile email marketing campaigns – marketers have to think context.
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HOW TO USE SOCIAL MEDIA FOR SECURITY MONITORING

Sysomos

Social media platforms have become the norm for companies to engage with customers and communicate information with the rest of the world. These networks also provide data that, when used with social monitoring tools, can be used to mitigate security issues before they become a major problem. Learn how some of the world’s leading companies are using social intelligence to monitor security threats, identify liabilities, and get ahead of risk.
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Spotlight

We invited the five small-business owners featured here to take a clear-eyed look at their own experience, think about what they wish they had known when they were starting out, and then share their success secrets with other entrepreneurs. All five use Office 365 to increase productivity, improve collaboration, and maintain the relationships that help their companies succeed, but these essays are not about Microsoft or its products. On the pages that follow, these five entrepreneurs explain how they built their successful businesses, and offer some hard-won insights that may help you build yours.

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