Facebook Advertising Tactics for the B2B Marketer

MarketingProfs

For some B2B marketers, Facebook ads can be a real challenge. How do you compete with puppy videos, inspirational quotes, and all the other content vying for your audience's attention? There is a way, one that relies on custom audiences, retargeting, and ad sequencing.
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Spotlight

Today’s retail consumers love supporting their communities by shopping at local stores — but those shops need to be a part of the search and consideration phases, which primarily happen online. Learn how people find and make purchases at local retailers so you can turn a casual browser into a repeat customer. G/O Digital conducted a survey of more than 1,700 consumers to see exactly how shoppers search for and purchase at local retail establishments, both online and offline.

OTHER ON-DEMAND WEBINARS

Spring 2022 Product Release: New Platform Enhancements, Partnerships, Channel Support & More

ChannelAdvisor’s spring 2022 product release is now available and it’s filled with more opportunities to help brands and retailers market, sell, fulfill and optimize their e-commerce endeavors. Senior Product Marketing Manager Greg Ives will share details about the latest product release in Spring 2022 Product Release: New Platform Enhancements, Partnerships, Channel Support & More, including: Managed Support for Advertising on TikTok Revamped ChannelAdvisor Support Center and Learning Center New fulfillment options and support for platforms such as Bol.com, AboutYou and Castlegate, Wayfair’s logistics network And more
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The State of Marketing Leadership

Find out what marketers have learned amid the challenges of the last two years, and gain insight into the future of marketing talent, technology, and strategy. Plus, hear key “State of Marketing Leadership” report highlights from Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community.
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Content Planning 101: Creating a Social Media Content Calendar

Charity Digital

This practical webinar will provide step-by-step guidance on how you can build your content calendar, keep organised and maintain balance between scheduled and real-time posting.
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Winning Lifecycle Marketing Strategies for 2019

business2community

Mobile marketing veteran Andy Carvell, co-founder of Phiture Mobile Growth Consultancy, explains how successful app publishers are implementing powerful lifecycle marketing strategies to boost engagement, retention and monetization in their apps. Andy will detail best practices from the app industry when it comes to leveraging analytics and turning insight into action with a multi-channel mobile marketing automation approach to lifecycle marketing. Andy will cover some of the latest trends such as how publishers are using AI and Machine Learning to increase personalization and increase the impact of their lifecycle marketing programs.
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Spotlight

Today’s retail consumers love supporting their communities by shopping at local stores — but those shops need to be a part of the search and consideration phases, which primarily happen online. Learn how people find and make purchases at local retailers so you can turn a casual browser into a repeat customer. G/O Digital conducted a survey of more than 1,700 consumers to see exactly how shoppers search for and purchase at local retail establishments, both online and offline.

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