When used the right way, it can be a treasure trove that can help all your teams:
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Personalize in-app product experiences
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Create highly targeted segmentation for persona development
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Automate marketing messaging
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Develop use-case specific ads
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Make more informed decisions about future integrations
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Nurture your leads through the sales funnel
But without the proper tools and processes in place to organize and distribute that data, you’re instead looking at a useless silo. In other words, you’ll be feeling more like the kid who gets stuck in the corner of the Bouncy House.