Enterprise Customer Acquisition: New Marketing Techniques That Win Business

In the past, the only ways marketers knew they could reach customers in one-to-one marketing was direct mail and email. Quietly and without much fanfare direct marketing has gone through a powerful revolution. Driven by new technologies and an explosion of accessible customer data, marketers can now reach prospects in one-to-one communication through social, display, native, search and video. This practical, how-to session will explore the main use cases and opportunities of direct marketing and what technologies and processes are needed to take advantage of them.
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Spotlight

OTHER ON-DEMAND WEBINARS

Big Changes Coming to AdWords:Everything You Need to Know

Wordstream

Watch the on-demand webinar today to find out: - Exactly what changes you can expect to see in AdWords (and when they're coming) - The various ways these changes will impact your account - How to use the advanced notice of these changes to get ahead of your competition
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Time-Savers for Marketers in Google Ads

Hanapin Marketing

When you’re spending exorbitant amounts of time in Google ads as a digital marketer, we know you’re always looking for ways to save time and be more efficient with your data. And of course, we’re here to make you the heroes of your organization, so we have tips that can help you save time left and right. In this webinar, Hanapin’s Dan Rocklin and Google’s Stephanie Lehmann and Sergio Calix will show you the ins and outs of Google Ads, and the time-saving techniques you already have at your fingertips.
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Advanced Retargeting Strategies For Facebook And Google Ads

AdEspresso, Inc

If you’re not running retargeting campaigns then chances are you’re leaving a lot of money on the table. It often takes several touch points to turn a cold prospect into a customer and later on a repeat buyer, so Facebook and Google ad campaigns targeting warm audiences nearly always have the highest ROI and don't require a huge ad spend.
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Building Your Personal Brand Using LinkedIn and Other Social Media Platforms

ABA

During this webinar, Goldie will cover: - How to build your personal brand when working for a conservative organization like a law firm or the government. - What value a law student or new attorney can offer when trying to build connections. - How to find your unique value and brand when you start your own firm or nonprofit. - What social media platforms you should use to build your personal brand aside from LinkedIn such as Instagram, Facebook, Twitter, and more.
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