Enterprise Customer Acquisition: New Marketing Techniques That Win Business

BrightTALK

In the past, the only ways marketers knew they could reach customers in one-to-one marketing was direct mail and email. Quietly and without much fanfare direct marketing has gone through a powerful revolution. Driven by new technologies and an explosion of accessible customer data, marketers can now reach prospects in one-to-one communication through social, display, native, search and video. This practical, how-to session will explore the main use cases and opportunities of direct marketing and what technologies and processes are needed to take advantage of them.
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Spotlight

Results from an assessment of personalisation show the value of segmenting emails and nurturing leads to get the best results.These two infographics summarising data from a range of sources show the continued importance of email as a marketing channel and give some useful email marketing stats, which show email marketing tactics that are most effective. Segmenting your emails is a must if you have a large database, otherwise you will have far lower open rates and considerably higher unsubscribe rates.  Using automated email marketing to nurture leads is also highly effective, since it dramatically increases the amount the average lead spends and nurturing prospects increases the number of leads by a whopping 451%.

OTHER ON-DEMAND WEBINARS

8 Powerful SEO Best Practices for Growth in 2019

Fistbump Media

Few things will impact your business growth in 2019 like following some powerful SEO best practices. But with so many ranking factors in the algorithms, how do you know what you should be doing to drive results?
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The key to achieving smarter programmatic marketing

DATORAMA

Programmatic is an essential and powerful component of any marketing budget. However, it often involves many layers of technology that can lead to an opaque ecosystem and thus wasted ad budgets and time. In order to combat this lack of transparency, advertisers have developed multiple approaches to their programmatic buying. From taking the strategic lead with their agencies via analytics and data ownership to full in-house programmatic trading, there is a spectrum of ways advertisers are taking control of programmatic. In this webinar, Jay Wilder, product marketing lead, and Nate Sandford, solutions engineer, discuss how leading brands are using Datorama to own their programmatic campaigns, ultimately achieving transparency, moving faster to hit their objectives, and turning programmatic into a growth engine for their business.
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What's Coming This Year: Marketo's 2019 Marketing Predictions

Marketo

2019 is here, and so are Marketo's marketing predictions for this year! Watch Mike Madden, Paulo Martins, and Paul Wilson for their webinar, What's Coming This Year: Marketo's 2019 Marketing Predictions, to learn about the trends you should be ready for in 2019. You'll hear from: Mike Madden, Head of Commercial Demand Generation.
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Big Changes Coming to AdWords:Everything You Need to Know

Wordstream

Watch the on-demand webinar today to find out: - Exactly what changes you can expect to see in AdWords (and when they're coming) - The various ways these changes will impact your account - How to use the advanced notice of these changes to get ahead of your competition
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Spotlight

Results from an assessment of personalisation show the value of segmenting emails and nurturing leads to get the best results.These two infographics summarising data from a range of sources show the continued importance of email as a marketing channel and give some useful email marketing stats, which show email marketing tactics that are most effective. Segmenting your emails is a must if you have a large database, otherwise you will have far lower open rates and considerably higher unsubscribe rates.  Using automated email marketing to nurture leads is also highly effective, since it dramatically increases the amount the average lead spends and nurturing prospects increases the number of leads by a whopping 451%.

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