ENSURE YOUR MARKETING CONTENT STAYS IN COMPLIANCE

Customer insight is the fuel that powers all marketing (and sales) initiatives. Yet marketing leaders often struggle to create compelling, useful personas that drive customer experience improvement and growth. So, how do you know what kinds of personas to create? How can you package and productize personas so that customer insight is easily accessible and usable? How do you ensure marketing initiatives truly draw on this insight to guide business decisions? Join this complimentary webinar as a panel of Gartner experts looks at how leading marketing organizations are taking their personas to the next level, and how your organization can achieve similar results.

There are two types of campaigns: those on your radar for months—and those that need to be launched yesterday. Let's talk about the latter. Whether you need to react to the cancellation of upcoming in-person events, the potential disappearance of one of your biggest channels, the acquisition of a competitor, a cyberattack, or another unexpected issue, being able to react quickly can save you from failure.

Wish you could see what the future held for your marketing? Want the tools to help you do so?

As marketers, we should be laser-focused on activities supporting sales revenue goals. This means driving visibility and relevant engagement with core accounts. For this same reason, many top partners turn to vendor MDF rewards as fuel for scaling their GTM with existing clients, while also generating quality leads for net-new accounts.  In this webinar replay, join a panel of IT industry marketing pros to hear learnings from recent research on effective MDF utilization in your channel strategy.