Enabling Your Channel to Compete in the Digital Buyer’s Journey

Today’s buyer has changed. The new digital buyer thinks, behaves and researches differently than the buyers of the past. These buyers demand consistent, local, and targeted experiences at each and every stage of the buyer’s journey from marketing touches at the beginning to sales and support at the end. Do your channel partners have what it takes to guide buyers through each stage of the new buyer’s journey? Join Kevin Souers, Chief Product Officer of Aprimo, to learn how the buyer’s journey has changed and how you can enable your channel partners to compete in the digital buyer’s journey – efficiently, effectively and at scale.
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Spotlight

OTHER ON-DEMAND WEBINARS

Developing a Marketing Strategy for Your Startup Business

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Every business is different, and what works for one may not work for another. That goes for your marketing plan too.To be successful, your marketing must be true to your vision and your business - and true to your customers.This webinar, presented by Ann Smallman with Deluxe Corporation, will give you the tools you need to quickly, easily and effectively create your ideal marketing strategy.
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5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans

During this eMarketer Tech-Talk Webinar, Emerald’s David Doft, chief financial officer, and Joanne Wheatley, SVP, marketing and digital operations, will speak with Salesforce’s Neha Shah, director, product marketing. Together, they will help you start planning for 2022 by breaking down key findings from Salesforce's 7th Edition State of Marketing report and discuss B2B takeaways—from a year unlike any other.
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Aligning Partner Programs & Strategies for Hybrid/Multi-Cloud Success

Given that IT buyer behavior is continuously evolving your partnering approaches and channel programs must evolve as well. In this webinar series we explore the latest research on implications of IT buyer behavior for channel strategy, partner engagement and enablement. From Kevin Rhone, Practice Director of Channel Acceleration and Scott Sinclair, Practice Director, Infrastructure Modernization at TechTarget’s Enterprise Strategy Group™ you’ll hear learnings from latest ESG research and commentary from experts in the field.
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Bringing digital to life across channels

Customers have stopped seeing a line between digital and physical channels. They flow seamlessly between them and gravitate towards brands that can do the same. Indigo has grown from a bookstore into a destination brand known for customer-centric experiences that transcend channels and build loyalty. Andrea Limbardi, Indigo’s Ch
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