Enabling Your Channel to Compete in the Digital Buyer’s Journey

Today’s buyer has changed. The new digital buyer thinks, behaves and researches differently than the buyers of the past. These buyers demand consistent, local, and targeted experiences at each and every stage of the buyer’s journey from marketing touches at the beginning to sales and support at the end. Do your channel partners have what it takes to guide buyers through each stage of the new buyer’s journey? Join Kevin Souers, Chief Product Officer of Aprimo, to learn how the buyer’s journey has changed and how you can enable your channel partners to compete in the digital buyer’s journey – efficiently, effectively and at scale.
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Spotlight

See our new infographic, showing how marketers use social media, and how they could use social data in their wider marketing .People use social media for a variety of tasks, but posts are voluntary and will most likely reveal something about the poster. Social can therefore be an invaluable source o


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THE CHANNEL REPORTS

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Spotlight

See our new infographic, showing how marketers use social media, and how they could use social data in their wider marketing .People use social media for a variety of tasks, but posts are voluntary and will most likely reveal something about the poster. Social can therefore be an invaluable source o

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