Email Marketing Trends for 2014

How will you improve your email program this year? BlueHornet’s VP of Strategic Services, Kara Trivunovic, shows you what’s on the horizon for 2014.
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Spotlight

Native advertising has emerged both as an exciting new way for digital marketers to engage with the
consumer, and as a new source of advertising revenue for publishers. “What is native advertising?” is a
question that the industry has, almost frantically, been looking to answer since the term was first coined.
While countless definitions have been proposed by nearly every industry insider, company, and
journalist, no universally agreed-upon one has surfaced. This is because, to a large extent, native is in
the eye of the beholder, depending on where one sits in the ecosystem and the strategic and media
objectives of the marketer.

This lack of agreement has caused confusion in the marketplace leading the industry to exert
considerable time and energy debating whether or not various ad units are native rather than focusing
on higher level discussions such as effectiveness and disclosure.

The 100+ member companies on the IAB Task Force convened with the goal of developing a framework
that allows the industry to speak a common language on the subject. Members discussed at length the
variety of ad units currently being sold to marketers as being “native” and identified the six main types
that can fall under this category today. 


OTHER ON-DEMAND WEBINARS

BUILD YOUR BRAND WITH INSTAGRAM

Cision

Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly. Watch our free on-demand webinar with social media consultant Jenn Herman to find out how to use Instagram to build your brand. Learn how to: Promote your business with quality content, including photos, captions and videos Connect to your audience by showing your unique personality Increase your exposure with a targeted hashtag strategy
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Marketing Cloud Live Demo: Create 1-to-1 Customer Journeys

Salesforce

Register to join our upcoming live webinars, or listen to on-demand webinars at any time. Whatever your business need, you'll find a wealth of knowledge and business insights.
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GamesBeat: How to build a thriving games community

FreshPlanet

Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups. Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, content marketing, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach.
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IAB International Webinar: Digital Video

IAB

Learn about the genesis of the IAB Digital Video Center of Excellence, its key initiatives, the video technical group’s updates, and the growth of the IAB NewFronts. We will discuss recent and upcoming IAB video research. Leaders from IAB Russia, IAB UK, and IAB Europe will also share their key projects around digital video.
Watch Now

Spotlight

Native advertising has emerged both as an exciting new way for digital marketers to engage with the
consumer, and as a new source of advertising revenue for publishers. “What is native advertising?” is a
question that the industry has, almost frantically, been looking to answer since the term was first coined.
While countless definitions have been proposed by nearly every industry insider, company, and
journalist, no universally agreed-upon one has surfaced. This is because, to a large extent, native is in
the eye of the beholder, depending on where one sits in the ecosystem and the strategic and media
objectives of the marketer.

This lack of agreement has caused confusion in the marketplace leading the industry to exert
considerable time and energy debating whether or not various ad units are native rather than focusing
on higher level discussions such as effectiveness and disclosure.

The 100+ member companies on the IAB Task Force convened with the goal of developing a framework
that allows the industry to speak a common language on the subject. Members discussed at length the
variety of ad units currently being sold to marketers as being “native” and identified the six main types
that can fall under this category today. 

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