Email Marketing for the Mobile Era

The majority of emails are now opened on mobile, yet many brands still rely on email marketing strategies built for the desktop age. By taking mobile behaviors into account, brands can make their emails stand out in their customers’ crowded inboxes. That was the major takeaway from last week’s webinar with Kahuna and Yummly, “Five Ways to Increase Email Engagement Through Mobile Behavioral Data.” The good news? Customer sentiment around email is improving and the proliferation of mobile devices means your email marketing can reach customers anywhere they are. The bad news? 42% of customers delete promotional emails without reading them.
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Spotlight

The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the


OTHER ON-DEMAND WEBINARS

On-Demand Webinar | Facing the Facts: The State of Personalization Today

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement

The Modern Marketing Leaders Dilemma

With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the while keeping your customers, o

Navigating Headless Content Management

Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered to deliver content anywhere by generatin

THE CHANNEL REPORTS

Managing and Personalizing a Multi-Channel Experience Progress Your consumers are multichannel mavericks. From web to mobile to smart devices, they’re engaging brands across every channel. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, i