Digital Marketing Opportunities for Local Businesses

Whether you're B2B, B2C, service, product, big or small reliance on video based content is a reality we must face as businesses to stay ahead. In conjunction with our friends at Vidyard, IMPACT Partner Marcus Sheridan and Director of Video Training & Strategy Zach Basner designed this series to truly empower leadership, sales, and marketing teams to not only catch the vision of video moving forward, but address issues such as using video in the sales process, how to avoid common mistakes when getting started, and getting buy-in from your team and subject matter experts.

Instagram has become the must-have social platform for successful brands. But its true influence lies in the insights it can provide about consumers as part of its multi-pronged engagement approach. Find out what it takes to harness Instagram data and how to thoroughly analyze and act on the insights it provides. And hear how brands like Ikea, Nike and BirchBox have leveraged deep, real-time Instagram data to develop winning marketing strategies and campaigns.

There never seems to be enough resources to execute all your killer content marketing ideas, does there? No matter how large and prolific your team of creators, how efficient your creative processes are, or how ample your outsourcing budget is, too many great content ideas are left on the drawing board. Meanwhile, you’ve got an increasing number of gaps to fill with engaging stories across multiple platforms.

Rebekah Radice: Well, hello and welcome to another edition of Social Chat 2.0 with SEMrush and me, your host, Rebekah Radice. Now today, we're talking about product launches and how you can use social media to get your product, your service in front of a whole lot more people.So just real quick, for those of you that are joining us here today that don't know Dr. Ai Addyson-Zhang, she is an educator and an entrepreneur. She received her MA and PhD in communication with Syracuse University and the University of Maryland. She is the founder of Classroom Without Walls and coaches education professionals to leverage social media to build powerful brands and communities. We are so excited to have you.