Digital Marketing Opportunities for Local Businesses

Acquisio

Local businesses have an opportunity to get more customers to their location by making use of the many digital marketing channels that are available to them. But which channels are right for your business? Where do you need to be seen to make sure that you're capitalizing on mobile search? How do you make sure people find the answers they're looking for when they're looking for products locally?
Watch Now

Spotlight

How can brands distance themselves from their competitors moving forward? By spending wisely to distribute content, zeroing in on the right metrics, and making sure they have the creative resources and technology in place to optimize for the next round of publishing. As billions of dollars surge into content marketing, the stakes are only going to get bigger in the coming year as marketers try to justify bigger budgets and drive more substantial results. In his annual industry review, Contently co-founder Shane Snow referred to this year as the “tipping point” for content marketing, a time when great brand publishers will separate themselves from the rest of the pack with sophisticated content strategies.


OTHER ON-DEMAND WEBINARS

Top tactics to improve your Email marketing in 2016

Our new benchmarking research takes a look at how the UK marketing community is using email and provides key insights into the challenges and barriers that marketers face. Just 1% are using email to its full potential, leaving the other 99% missing out on significant returns…
Watch Now

Focus for Speed: How Industry Leaders Apply Agile to Market Research

GreenBook

Discover how agile research methodologies are helping to answer today's business challenges. Based on the findings from our 2016 agile research study—taken by marketers and researchers across industries—we know more and more are experiencing, firsthand, the value in using agile research methodologies for many different needs specific to their roles and company goals. Whether it’s to help make a big decision, develop or grow a new/existing product, understand why a product isn’t performing, narrow ideas, or explore potential new categories, there are several different uses for agile research methodologies.
Watch Now

How to Optimize Your Webinar Strategy to Meet Your Marketing Goals

Uberflip

Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business?By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy. Join Thue Madsen, Marketing Operations Manager at Kissmetrics, and Hana Abaza, VP of Marketing at Uberflip, for a webinar on how to use webinars to meet your B2B marketing goals.You’ll learn how to. Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals Leverage A/B testing to improve your webinar strategy Gather the metrics and insights you need to produce better webinars
Watch Now

Digital Marketing 2017: These Strategies Could Make a Difference

L&T Co.

Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017. Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.
Watch Now

Spotlight

How can brands distance themselves from their competitors moving forward? By spending wisely to distribute content, zeroing in on the right metrics, and making sure they have the creative resources and technology in place to optimize for the next round of publishing. As billions of dollars surge into content marketing, the stakes are only going to get bigger in the coming year as marketers try to justify bigger budgets and drive more substantial results. In his annual industry review, Contently co-founder Shane Snow referred to this year as the “tipping point” for content marketing, a time when great brand publishers will separate themselves from the rest of the pack with sophisticated content strategies.

resources