Digital Marketing in an Ad Blocker World

IBM Marketing Cloud

Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads – there is just no guarantee that the impression you bought isn’t being blocked on the user side by a software you can’t detect. The problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.
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Spotlight

SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describes an optimal workflow for the SEO group and each team member, explains how to increase each person’s contribution, and how to support SEO in the company with a culture of content.


OTHER ON-DEMAND WEBINARS

The Top Content Marketing Trends and Predictions for 2016

on 24

Will 2016 be the year when content marketing becomes the center of the marketing universe or will big changes shake the very foundation of this already-dynamic discipline?
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Better Insights and Action From Mobile and Social Investments

Gartner

Once digital marketing "newbies," social and mobile marketing are maturing, yet measurement of each remains challenging, limiting efficiency. This webinar helps you understand what limits access to meaningful social and mobile insights, what metrics matter, and how to measure your way to maturity.
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7 Key Marketing Trends for 2017

IBM

The digital universe is expected to grow 40X by 2020. How can marketers already short on time make sense of this rapidly evolving landscape and deliver the timely, personalized, cross-channel experiences today’s customers and prospects expect?Join IBM Marketing Evangelist Jeremy Waite as he shares key marketing trends for 2017 and strategies you can use to build stronger relationships with contacts and improve the customer experience. You’ll learn:
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Customer Service Upselling: Best Practices to Capitalize on Every Call

LORMAN

This live webinar is designed for customer service managers and representatives, account managers, sales representatives, technical and support representatives.
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Spotlight

SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describes an optimal workflow for the SEO group and each team member, explains how to increase each person’s contribution, and how to support SEO in the company with a culture of content.

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