Digital Marketing in an Ad Blocker World

Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads – there is just no guarantee that the impression you bought isn’t being blocked on the user side by a software you can’t detect. The problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.
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Spotlight

OTHER ON-DEMAND WEBINARS

10 Steps to Make Your Social Media Marketing Strategy Rock

We get it social media’s been a key piece of your marketing strategy for a while, but do you truly have all of the elements in place to make your social media strategy not just hum but rock? Join Marketo social media marketing rock stars Lisa Marcyes and Scott Minor to hear about all the latest advancements in social media marketing and how you can leverage them to rock with your audience.
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5 Easy Tips to Skyrocket Your Instagram Marketing This Year

SEJ ThinkTank

Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy. Instagram is home to a highly engaged and active user base a potential goldmine for smart brands and businesses that know how to do marketing right.
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Influencing the Evolving Channel

With today’s digital economy, the high-tech channel is undergoing a seismic shift, and partner expectations are changing due to the evolution of business models. In the first Channel Chat, Nikki Caruthers, Director, Solutions Consulting at Model N shares insights on how channel, sales, and pricing leaders can collaborate on new execution strategies for price protection, ship and debit, inventory tracking, global pricing, and more, to accelerate funnel velocity, improve the partner experience, and increase revenue.
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On-Demand Webinar | Facing the Facts: The State of Personalization Today

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement
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