Digital Marketing in an Ad Blocker World

Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads – there is just no guarantee that the impression you bought isn’t being blocked on the user side by a software you can’t detect. The problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.
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Spotlight

Ten years in, Facebook shows no signs of slowing down. And as consumers spend more time using mobile devices, Facebook is the undisputed leader.With Facebook’s massive base of 1.55 billion monthly active users,it continues to be a critical digital channel for reaching existing and potential cu


OTHER ON-DEMAND WEBINARS

On-Demand Webinar | Facing the Facts: The State of Personalization Today

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement

The Modern Marketing Leaders Dilemma

With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the while keeping your customers, o

Navigating Headless Content Management

Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered to deliver content anywhere by generatin

THE CHANNEL REPORTS

Managing and Personalizing a Multi-Channel Experience Progress Your consumers are multichannel mavericks. From web to mobile to smart devices, they’re engaging brands across every channel. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, i