So, you want to get the most out of Twitter as a marketing tool, and look cool doing it? Jackie Lamping, Sr. Director of Marketing at AdRoll, has led social media teams at both B2C and B2B companies and coached dozens of Fortune 500 companies on how to Tweet their way into consumer’s hearts. Check out this recorded webinar to hear the simple rules for creating great content and driving brand interactions that go viral. These strategies will truly help any marketer succeed on Twitter.
In today’s digital world, it’s increasingly important to be real and human with your customers and prospects. This means listening carefully to what your audience has to say and then responding thoughtfully. For the conversation to be successful, you need to deliver relevant messages in real-time. This kind of personalized, real-time communication requires training, practice, and maybe even some company restructuring. This free webinar hosted by Adobe and Merkle explores best practices to keep in mind on your road to real-time personalization.
How SilkRoad, a leading HR platform, generated thousands of leads and over $250K of new pipeline value. Plus, learn how leveraging SnapApp and Marketo can help you deliver the right experience to the right person, at the right time.
Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile