Creating a Social Media Marketing Strategy from Scratch

While it may have been the case in the past, social media marketing isn't as easy as bulk scheduling promotional posts jam-packed with hashtags and waiting for the conversions to flow. Social media sites have matured, and so too should your approach. Michael Patterson, Digital Marketing Specialist at Sprout Social, will walk you through a 7-step strategy for creating your own effective social media marketing strategy from scratch.
Watch Now

Spotlight

Ten years in, Facebook shows no signs of slowing down. And as consumers spend more time using mobile devices, Facebook is the undisputed leader.With Facebook’s massive base of 1.55 billion monthly active users,it continues to be a critical digital channel for reaching existing and potential customers.


OTHER ON-DEMAND WEBINARS

Moving "Digital" to the Physical Realm

Intel Corporation

As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling customer experience across the vast number of digital touchpoints. Just as we're leaving more traditional marketing channels behind, the advent of the Internet of Things (IoT), connected/ smart devices, and mobile technologies is blurring the lines between the digital, traditional and physical at a rapid rate. And with the excitement of nearly anything - in either the digital or physical realm - becoming a potential marketing vehicle, there also comes the possibility of a resurgence in data silos and fragmented customer experiences. Join Darin Archer, head of ‎IoT Industry Solutions Retail/CPG at Intel Corporation, as he explores the possibility of breaking down the barriers between disparate channels, data sets and back-office systems - and the transformational, connected marketing experiences made possible as a result.
Watch Now

ENGAGING WITH SOCIAL MEDIA INFLUENCERS TO TELL YOUR BRANDS STORY

NetBase Solutions

In social media, your success depends on engagement and not necessarily the number of mentions. Identifying influencers and brand advocates is a critical part of your engagement strategy, but the best fit for your brand is not always the obvious choice. In the webinar, “Engaging with Social Media Influencers to Tell Your Brands Story”, learn how you can use social media analytics to identify trends and influencers to shape your brand’s engagement strategy for winning campaigns that tell your brand story.
Watch Now

Integrating social media into your digital marketing strategy

GetSmarter

GetSmarter hosted yet another successful webinar, this time focusing on social media integration into your digital strategy. The digital marketing landscape is no stranger to change. Understanding where to focus your marketing efforts, while keeping up-to-date with the latest developments in the digital world, can become daunting. With the shift from a hard-sell marketing mindset to inbound marketing, the importance of utilising social media as an integrated channel has never been more crucial to ensure a holistic digital marketing strategy.
Watch Now

SOCIAL MEDIA: THE RISING STAR FOR YOUR DIGITAL MARKETING STRATEGY

Marketo

It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on social networks have created a huge opportunity to reach and engage audiences in a way that has never been possible. Tune into this webinar to learn how social media fits into your digital marketing strategy, what advertising options are available, how to reach your target audience, how to measure your results, and what you'll need to be successful.
Watch Now

Spotlight

Ten years in, Facebook shows no signs of slowing down. And as consumers spend more time using mobile devices, Facebook is the undisputed leader.With Facebook’s massive base of 1.55 billion monthly active users,it continues to be a critical digital channel for reaching existing and potential customers.

resources