Create a five-star search marketing plan.

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement

Digital marketing leaders must use a variety of channels to impact their overall goals. According to a recent Gartner survey, 54% of marketing leaders leverage social as a key channel to support their overall digital marketing strategy. As part of a new webinar series featuring Gartner Digital IQ Channel Benchmarks, this complimentary session shares key findings from the Digital IQ: Social Marketing Benchmarks 2021 report. The report assesses the evolving social media landscape, analyzing the performance of more than 1,200 brands across platforms such as Facebook, Instagram, Twitter and YouTube. The Digital IQ, the benchmarks and all underlying data is only available to Gartner for Marketers clients. Leadership council members and non-license holders may inquire about this level of access from their account representative.

A website with no traffic is like a ghost town! There are many SEO myths that could be keeping you from improving your website search traffic and rankings. Are you afraid your website is doomed to stay hidden in the shadows? Join Sparkroom’s SEO specialist as we lead you of out the darkness. Discover the real impact blogs, mobilization, and keywords have on your site traffic. In this webinar, learn how to ignore SEO myths and implement the best practices that could stimulate positive traffic for your websites.

In recent years, few areas of regulatory compliance have gotten as much attention as vendor management. The stakes are high, so there’s never been a better time to get a grasp on this important topic. From data breaches to unfair practices, enforcement actions have increased and the level of scrutiny has never been greater. There’s little tolerance for lapses in program performance on all facets of vendor management. This session will cover a tried-and-true approach to creating a third-party risk program.