Channel management, and product management. Two very separate disciplines. TOO separate, in our opinion. Channel managers toil away, managing distributors, wholesalers, and manufacturers’ reps. They have to try to make the existing products work for all of them. And product managers mostly focus on direct customers.
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Help more customers discover your product value faster. Map their journey, reduce friction at touchpoints, and delight them from the very first interaction.
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Influitive
Not too long ago, gathering customer and social data required a lot of work: surveys, focus groups and customer reviews. Now, however, social media makes data gathering easier than ever and so is using that data to enhance the customer experience. In this webinar, Catie Ivey, VP of Client Partnerships at Insightpool, shares some actionable advice on gathering social data and using it to make your customers happier.
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Atlas
Learn how to properly target within Facebook to maximize reach and gain leads with social media expert, Bill Combes Founder of No Time for Social.
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