Content Marketing Strategies Webinar

Fluid Advertising

Dustin Cederholm, Phil Case, and Jonathan Johnson talk about Content Marketing in Fluid Advertising's most recent webinar. For the month of May, Fluid’s focus was on content marketing. The culmination of this month of blog posts was our content marketing webinar. Our special guest was Jonathan Johnson, who runs a nonprofit organization, the More Good Foundation. He has experience building content marketing platforms for many major corporations, including The Church of Jesus Christ of Latter-day Saints and Blendtec. He presented the webinar along with Fluid’s own Dustin Cederholm and Phil Case.
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Spotlight

Content Marketing is not a new concept, especially not in the context of online marketing. People have been writing content since the dawn of time and trying to find ways to reach people with that content, since pen was first put to paper.


OTHER ON-DEMAND WEBINARS

Email Marketing for the Mobile Era

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The majority of emails are now opened on mobile, yet many brands still rely on email marketing strategies built for the desktop age. By taking mobile behaviors into account, brands can make their emails stand out in their customers’ crowded inboxes. That was the major takeaway from last week’s webinar with Kahuna and Yummly, “Five Ways to Increase Email Engagement Through Mobile Behavioral Data.” The good news? Customer sentiment around email is improving and the proliferation of mobile devices means your email marketing can reach customers anywhere they are. The bad news? 42% of customers delete promotional emails without reading them.
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3 Ways Business Intelligence Can Revolutionize your Marketing

Brighttalk

Great marketing requires a deep understanding of your customer to deliver targeted, relevant content. While this isn’t news, taking advantage of all this data now available from customers in order to deliver personalized marketing is a challenge for most marketers today.
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E-Commerce for Brands: How to Get Off the Sidelines and Win Online

Even the most sophisticated brands struggle to find the best e-commerce balance for their company — amid considerations like marketplaces, selling direct to consumers, where to buy solutions, retailer compliance and digital marketing.
Watch Now

Spotlight

Content Marketing is not a new concept, especially not in the context of online marketing. People have been writing content since the dawn of time and trying to find ways to reach people with that content, since pen was first put to paper.

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