Content Marketing Excellence in 2016: Driving Profitable Content Marketing Techniques

On Tuesday, November 17th, the SEJ ThinkTank was joined and sponsored by Prashant Puri, CEO and Co-Founder of AdLift Inc., to talk about building a profitable content marketing program for 2016. Here are a few highlights from Prashant’s very informative presentation that focuses on the key elements to profitable content: Create share-worthy content Identify link worthy sites Understand your keyword segment & audience Identify topically relevant, keyword targeted sites
Create an exhaustive list segmented by category & keywords.
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