Content Marketing Excellence in 2016: Driving Profitable Content Marketing Techniques

Search Engine Journal

On Tuesday, November 17th, the SEJ ThinkTank was joined and sponsored by Prashant Puri, CEO and Co-Founder of AdLift Inc., to talk about building a profitable content marketing program for 2016. Here are a few highlights from Prashant’s very informative presentation that focuses on the key elements to profitable content: Create share-worthy content Identify link worthy sites Understand your keyword segment & audience Identify topically relevant, keyword targeted sites
Create an exhaustive list segmented by category & keywords.
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Spotlight

A white paper is the ultimate form of content marketing where the reader "pays" for thought leadership and expertise with personal details. It sounds like a total win, but the whole process, from sign-up to download, is intrusive and awkward - so let's change that up.Since you are the expert, it's unlikely that your content is the culprit, so let's consider the alternatives. If you're taking care of the layout yourself or even outsourcing to a designer, it's safe to say your packaging and delivery isn't optimal. The truth of the matter is people don't like to read and you'll lose your audience rather quickly. To ensure you are creating the most engaging version of your white paper possible, check out our blog to learn how Instant Magazine can help to step up your content game


OTHER ON-DEMAND WEBINARS

4 Ways To Be Socially Savvy With Content & Account-Based Marketing

Everesting

Want to make social media a key driver for your Account-Based Marketing strategies? Are you struggling to coordinate your content marketing with your social channels? Join us for this webinar to learn how EverString was able to identify and connect with our ABM target accounts through synchronized content marketing and social media strategies. We’ll teach you best practices as well as ways to measure your success. Get ready to become socially savvy with your account-based marketing.
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How to Create a 90-Day Video Content Plan

Content Marketing Institute

Online video is one of the hottest marketing trends for 2019. While most marketers recognize the need to use video more effectively throughout the buyer's journey, they struggle with where to start, how to prioritize their video production efforts, and how to build a plan to ensure they stay on time and on budget.
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8 Ways to Make a Big Impact with Email Marketing

Pinpointe

It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers.In this on-demand event, join Pinpointe and Digital Marketing Consultant, Chris Sietsema of Teach to Fish Digital, for a fun presentation that uncovers eight different instances when you can strategically utilize email marketing to draw your audience in and make a big impact that creates raving fans.
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Social Media Marketing in the Healthcare Industry

Shweiki Media

In this free webinar Ahava Leibtag, Content Strategist & President, Aha Media Group, talks about her advice for anyone doing social media marketing in the healthcare industry. Brands are starting to become aware that they need to focus more on the consumer than they do on the brand. There is not a huge difference between healthcare, or financial services, or insurance, where there’s a lot of jargon and people don’t have literacy on those topics until they start to develop them, but obviously, picking a doctor is a lot different than buying a skirt from The Gap. The challenges that are inherent in industries where people are making important decisions, and using content to do that, are different than the challenges faced by a retail, or other types of businesses.
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Spotlight

A white paper is the ultimate form of content marketing where the reader "pays" for thought leadership and expertise with personal details. It sounds like a total win, but the whole process, from sign-up to download, is intrusive and awkward - so let's change that up.Since you are the expert, it's unlikely that your content is the culprit, so let's consider the alternatives. If you're taking care of the layout yourself or even outsourcing to a designer, it's safe to say your packaging and delivery isn't optimal. The truth of the matter is people don't like to read and you'll lose your audience rather quickly. To ensure you are creating the most engaging version of your white paper possible, check out our blog to learn how Instant Magazine can help to step up your content game

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