Content Marketing Excellence in 2016: Driving Profitable Content Marketing Techniques

Impartner and Google have developed a unique solution to help channel marketers run fully-automated, co-branded Google Ad campaigns with their partners at scale. Google Ads for the Channel produces invaluable end-consumer data which you can then use to make better-informed global marketing decisions across the board. Find out why Jay Mcbain (Forrester) called Google Ads for the Channel ‘the crown jewel’ of Impartner’s TCMA solutions. Hosted by Impartner’s Google Ads for the Channel experts and Isabelle Pampelune, Global Partner Marketing Optimization Manager at Xerox. Learn how Xerox managed to build a successful global digital channel marketing program to generate leads for their channel partners, and learn how to leverage this solution to generate demand through your partners and digitally transform your channel partners.

Lead generating marketers are always plotting how to meet and exceed lead targets, convert leads, and prove their impact. And events are a reliably strong channel to create leads and advance opportunities. But, let’s be real, tracking data and proving ROI across a total event program composed of multiple event formats (in-person, virtual, hybrid) and varying event types (trade shows, user conference, etc.) is tough.

In this webinar, Global Partner Executives from Lenovo, Infosys-Finacle, NetApp and SoftwareONE share insights on the power of collaborative innovation and best routes to market with and through partners. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget. This webinar will address: Critical strategies organizations must take with partners throughout the GTM lifecycle Why collaborative innovation is essential to all companies to stay relevant and expand market share Mapping the partner business strategy and marketing efforts to the customer persona, needs and objectives

In today’s video we’re proud to present our first release of Rule Based Facebook Ads Optimization. Checking your campaigns every day looking for underperforming ads can be a boring and time-consuming task. Thanks to our new release you can now define optimization rules that AdEspresso will automatically apply for you, every day!