Content Creation - The Art of the Featured Snippet

2023: Path to the Promised Land. Trust comes from helping people reach their promised land. How do you help someone reach their promised land if you've never been there?

In this three-part webinar series, Criteo will talk through exclusive research about how marketers are spending their money on conversion campaigns, how AI is going to change ad tech as we know it, and what a full funnel journey looks like. When you think of AI, you might think of Alexa, or driverless cars, or robots that talk to you. But what is AI in the context of advertising? And how is it impacting the way we connect with consumers?

Organizations using the web to grow know how to move quickly and keep their teams focused on business value and strategic goals. Increasingly, that means leveraging artificial intelligence and machine learning as a “force multiplier” for their human resources. This isn’t science fiction or TED-talk futurism. It’s real, it’s practical, and it’s happening today. Join Abe Brewster, CTO of Patch.com, the US’s leading hyperlocal news source, Robert Kapanen, Strategic Technology Partnerships Lead for Content Management at Google Cloud, and Josh Koenig, Co-Founder and Head of Product for Pantheon, as they discuss how Google’s AI capabilities can be applied today to solve the challenges of content management at scale.

This webinar highlights why a catch-all, 'campaign-in-a-box' approach to channel Partner marketing is broken and how to create an evolved partner marketing programme. Sherpa Marketing needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.