Beyond Installs – Mobile App Marketing KPIs and Metrics

Webinar’s author and the speaker is Alla Bohdan, the chief content marketer at PromoRepublic. Her posts and methods are widely published and discussed at Social Media Examiner, The Next Web, Social Media Today and more. Her experience in creating hundreds of content plans and social media strategies made her a beautiful guru of modern web marketing.

Marketing creates a lot of sales content. The challenge is ensuring it meets sellers’ needs and applies to situations reps encounter. But how can marketers understand the “real story” if they don’t spend time in the field or listen to sales calls? How can organizations close the gap between what marketing produces and what sales uses?

Marketing professionals are under significant pressure to execute flawless campaigns within progressively shorter time frames. However, when we’re all moving faster than ever, ensuring proper internal alignment and efficient collaboration can be challenging, especially when most teams are working remotely. With competitors racing to get their campaigns to market first, how can marketing leaders scale their campaigns and launch them on accelerated schedules without compromising quality? Join us for an informative webinar session on campaign-execution best practices.

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI.