B2B Marketing Intelligence: Connect Your Marketing and Sales Data to Drive Growth

datorama

B2B marketers are no strangers to data. From campaign engagement to web traffic and lead conversion to pipeline velocity, B2B marketers know the value of being data-driven. But most B2B marketers see this information in siloed reports and systems that aren’t simple to connect and put their goals at risk.
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Spotlight

The process of driving targeted traffic to your website from people that are using search engines to look for the products, services or information you provide. In order for a domain to have any authority, it has to have good content. Simply owning a domain or having a doorway page will add no SEO value.


OTHER ON-DEMAND WEBINARS

A pragmatic approach for using personas in context marketing

True Intent

Using personas to profile your website visitors and serving them relevant content based on these personas is something a lot of companies are struggling with. Everyone understands the principles, but how do personas actually transform over to your website, and moreover what does using content profiling actually mean for your organization? Personas are one aspect of profiling content and it may make more sense to use different techniques to get a better understanding of how your visitors are using your content and serve them relevant content based on their behaviour. During this webinar we will go into the ideas behind content profiling and we will be showing you how to setup your personas with your Sitecore environment. All of it illustrated with real customer cases.
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Account-Based Marketing on Auto-Pilot

Metadata

Getting to deep insights and laser-targeted lead gen programs may seem exhausting considering the amount of data that marketers can collect today. Luckily, machine learning can vastly reduce the time and effort required to extract knowledge and grow your pipeline.
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The Multiscreen, Multitasking Consumer

eMarketer

How are marketers addressing these multiscreen usage patterns? How important is mobile in driving simultaneous media use? What is the impact of the proliferation of digital screens on traditional media? What are the demographics of simultaneous media use?
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Insider Tips to Proving Your Return on Social

HootSuite

Budgets and resources for social media in organizations grow every year. With that comes leadership’s desire to see ROI—to know the real impact social has on the business. In this webinar, Hootsuite’s brand, campaign, and customer experience experts share tips, proven strategies, and best practices for effectively measuring social ROI. The metrics that matter for tracking social media success How to align social media metrics with your overall business objectives Real examples of how we measure social effectiveness—and what we’ve learned along the way
Watch Now

Spotlight

The process of driving targeted traffic to your website from people that are using search engines to look for the products, services or information you provide. In order for a domain to have any authority, it has to have good content. Simply owning a domain or having a doorway page will add no SEO value.

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