B2B Marketing Intelligence: Connect Your Marketing and Sales Data to Drive Growth


B2B marketers are no strangers to data. From campaign engagement to web traffic and lead conversion to pipeline velocity, B2B marketers know the value of being data-driven. But most B2B marketers see this information in siloed reports and systems that aren’t simple to connect and put their goals at risk.
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Do you want your target audience to know how awesome your brand is? Of course you do. Every brand wants that. One of the secrets to getting that done is to get third parties involved in your marketing efforts.


On-Demand Webinar | Facing the Facts: The State of Personalization Today

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement

The Modern Marketing Leaders Dilemma

With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the while keeping your customers, o

Navigating Headless Content Management

Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered to deliver content anywhere by generatin


Managing and Personalizing a Multi-Channel Experience Progress Your consumers are multichannel mavericks. From web to mobile to smart devices, they’re engaging brands across every channel. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, i