B2B Content Marketing—It's Not Just Lead Gen

Content is now the way that businesses should be selling their products and services. Creating a consistent content strategy will set you up for success. The presentation will cover ideal target market, marketing messaging, content creation, content hack to create a month worth of content with just one source and creating a content calendar. The presentation will go deeper into the types of content and using a Content Hach where you can create ONE piece of content and repurpose it for the entire month. And lastly, the presentation will get into how to create a content calendar and distribute content, using tech platforms and social media platforms.

Whether you’re new to content marketing or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future. Join Ellen Gomes, Sr. Content Marketing Manager at Marketo, for this on-demand webinar as she discusses the top eight content marketing mistakes from content writing, to process, to distribution and how you can avoid them.

Marketers are willing and waiting for the perfect opportunity to optimize relationships with publisher partners. Watch as Partnerize’s Maura Smith, CMO, and Mary Anzalone, vice president, product, take us through the channel’s addressable market, its capabilities today, and what lies ahead.

If you use traditional ROI models to determine how much you’ll invest in your website and how you’ll measure its success, you’re going about it all wrong. Traditional ROI models typically don’t account for results outside of shopping-cart revenue. After all, in B2B, it’s not unusual for a customer to search online, research products on your website – and then call in and talk to their account manager to place the order. Or they may be getting product data from your website to put together bids.