B2B Content Marketing—It's Not Just Lead Gen

Nearly three-quarters of business-to-business (B2B) marketers plan to increase their content marketing spending this year, yet most of them say they actually aren’t satisfied with the results. But what results are they seeking? Topics in this webinar include: Are B2B marketers too focused on leads? How can marketers achieve soft goals like branding—and measure success? Are intangibles as much a part of sales conversions as lead generation? Will budgets be cut if satisfaction doesn’t improve?
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Spotlight

Influencer marketing is concerned with marketing your brand or product to individuals who may be able to influence your target audience’s purchase decisions.


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