B2B Content Marketing—It's Not Just Lead Gen

eMarketer

Nearly three-quarters of business-to-business (B2B) marketers plan to increase their content marketing spending this year, yet most of them say they actually aren’t satisfied with the results. But what results are they seeking? Topics in this webinar include: Are B2B marketers too focused on leads? How can marketers achieve soft goals like branding—and measure success? Are intangibles as much a part of sales conversions as lead generation? Will budgets be cut if satisfaction doesn’t improve?
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Spotlight

Social media sites like Facebook and Twitter garner attention for their large user bases, yet email marketing has a much higher reach than both of them— combined. Facebook claims to have more than 1.35 billion users and Twitter has more than 270 million users.


OTHER ON-DEMAND WEBINARS

Build The Content Engine That Drives Your SEO

Marketo

A successful SEO strategy is nothing without engaging and effective content to fuel it. Join this session to learn how: Content and SEO support each other To do more with less by using lean content marketing techniques.To create content that stands the test of time and why it’s beneficial To measure the impact content has on SEO and vice versa.
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8 Biggest Mistakes Content Marketers Make and How to Avoid Them

marketo

Whether you’re new to content marketing or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future. Join Ellen Gomes, Sr. Content Marketing Manager at Marketo, for this on-demand webinar as she discusses the top eight content marketing mistakes from content writing, to process, to distribution and how you can avoid them.
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The Power of Multi-Channel Marketing

marketo

Adding a print component to digital marketing strengthens your campaigns and increases conversion, retention, and sales. Then, when print and promotional marketing are seamlessly automated, you can transform the customer experience by engaging in a 1:1 dialogue that is memorable, tangible and high-impact. Watch this LaunchPoint series webinar to find out how Mathnasium uses PrintingForLess.com and Marketo to automate print marketing as a part of a national, multi-channel campaign to drive brand awareness and membership.
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EMAIL MARKETING TIPS, TRICKS, AND TRENDS

Emma, Inc.

Join Content Marketing Strategist Jamie Bradley as she takes a look at our favorite top-performing email campaigns from brands like Tito’s Vodka, Dogfish Head, Mario Batali, and ReturnPath. You’ll walk away with all the tips, tricks and stats you need to drive excellent results for the rest of the year (and beyond)!
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