B2B Content Marketing—Are You Doing It Right?

eMarketer

Creating content and sharing it without a clear purpose isn’t enough for B2B brands to be successful. This webinar explores why a refined and documented strategy is a must in today's very crowded content landscape.
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Spotlight

This question tries to uncover the interviewee’s real orientation from a Marketing/Sales perspective. A true marketer/salesperson will articulate this preliminary session in such a way that his/her own Marketing/Sales/Branding persona along with its facets are more pronounced compared to other general information such as details regarding academics,
university attended, extra-curricular activities and unrelated events. That does not mean academics and other details are to be left out –only that the main emphasis should be on the Marketing/Sales personality of the candidate.


OTHER ON-DEMAND WEBINARS

Event Mixology: Crafting Your Event Channel for Growth

The event channel as we know it has changed. The virtual event boom ignited demand for better digital productions. And the industry responded with creative ways to drive virtual engagement and increase registration and attendance levels. When in-person events were moved online, marketers were able to capture event data, activate it more easily, and show ROI—or more aptly, return on events (ROE). Now, as in-person events return, 72% of future events will include more robust digital components, according to a Forrester survey of marketers and event planners. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent’s Alyssa Peltier, senior manager, industry solutions. She discussed how marketers can strategically align their business goals and event mix for growth.
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Multichannel Engagement for Modern B2B Marketers

Armed with new attitudes and emerging technologies, B2B marketers are now on the heels of their business-to-consumer (B2C) counterparts. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Terminus’ Justin Keller, vice president, marketing. He shared how B2B marketers are modeling the B2C playbook for multichannel engagement.
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The Perfect Digital Marketing Agency Strategy For 2019

IgniteVisibility

The Perfect Digital Marketing Agency Strategy For 2019 (Webinar) - Join together with John Lincoln and other industry experts from Ignite Visibility digital marketing agency to help plan your perfect 2019 digital marketing agency strategy.
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Why FAQs Should Be a Significant Part of Your Content Marketing Strategy

In the webinar, Michalla Mannino SEO Specialist at ABT electronics, Milestone Solutions Manager Brett Dugan and Milestone VP of Marketing Erik Newton discussed the latest critical role FAQs play in content marketing and discovery.
Watch Now

Spotlight

This question tries to uncover the interviewee’s real orientation from a Marketing/Sales perspective. A true marketer/salesperson will articulate this preliminary session in such a way that his/her own Marketing/Sales/Branding persona along with its facets are more pronounced compared to other general information such as details regarding academics,
university attended, extra-curricular activities and unrelated events. That does not mean academics and other details are to be left out –only that the main emphasis should be on the Marketing/Sales personality of the candidate.

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