While affiliate marketing to drive direct and immediate sales might be the strategy that gets the most buzz, there are several other flavors of partnership marketing available to retailers today that can also drive customer loyalty, brand awareness and a higher customer lifetime value over the long haul. Many merchants are finding success using influencers, bloggers, social media, and other content partners in tandem with affiliate marketing as a share of a well-rounded partnership marketing strategy.
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Find out why the gap in customer experience (CX) persists, the vital role data integration plays, and how consumer behavior has drastically changed since 2019. Hear from Redpoint Global’s John Nash, chief marketing and strategy officer, and the Harris Poll’s Erica Parker, managing director.
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The channel has been changing, but that change was fast tracked when channel shifted to remote management. Janet Schijns, CEO of JS Group, delves into what to expect from channel, how to capitalize on the evolving channel, and what success truly looks like.
In this webinar you’ll learn:
How industry, partner, and customer needs have changed
Which partners you should start working with
What is driving change in the channel
What metrics you should use to measure success
Q+A
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Partnership marketing has emerged as one of the leading trends in the marketing world in recent years, driven by the medium’s ability to reach shoppers, boost brand awareness, and tap into new audiences.
Part of the appeal of partnership marketing is its breadth; partnerships can take many forms, including white label marketing, affiliate marketing, joint products and content, co-branding, sponsorship, and in-app marketing.
That increased reach was especially attractive to brands during the uncertainties of recent years, but the benefits of partnership marketing are evergreen, and figures show that its upward trajectory is set to continue.
Ninety-six per cent of respondents to the recent "Channel/Partner Marketing Benchmark Survey" said they expect to increase revenue directly attributed to their partner ecosystems this year. And partnerships are also a hit with consumers, with 71% saying they are attracted to co-branding with brand partnerships, according to data from Visual Objects.
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