As Audiences Scatter, Digital Marketing Hubs Converge

Gartner

Recommendations for graduated adoption of a digital marketing hub over time .As consumers traverse ever-more-complex and fragmented buying journeys, marketers gravitate to digital marketing hubs to unify disparate marketing data and processes for audience acquisition, engagement, conversion and transaction. Easier said than done, of course, when you consider the diversity of the components and complexity of the integrations that enable the digital marketing hub. Based on the recent Gartner Magic Quadrant for Digital Marketing Hubs research, this webinar provides a primer on the digital marketing hub functional architecture and the enabling provider landscape.
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